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HW Staple Foods in Poland

Publisher Euromonitor International
Published Jan 21, 2026
Length 15 Pages
SKU # EP20807620

Description

In 2024, health and wellness strongly influenced food choices in Poland, with consumers prioritising natural ingredients, clean labels, and locally sourced products. High protein offerings, particularly in meat and meat alternatives, continued to attract attention from fitness-focused and health-conscious shoppers, while plant-based options gained ground as part of a broader interest in wellness and ethical consumption. Gluten free and high fibre claims also resonated, with consumers seeking rea...

Euromonitor International's HW Staple Foods in Poland report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Baked Goods, HW Breakfast Cereals, HW Processed Fruit and Vegetables, HW Processed Meat, Seafood and Alternatives to Meat, HW Rice, Pasta and Noodles, HW Staple Foods by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Staple Foods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

15 Pages
HW Staple Foods in Poland
Euromonitor International
January 2026
List Of Contents And Tables
HW STAPLE FOODS IN POLAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Natural ingredients, protein, gluten free and high fibre claims shape Polish food choices
INDUSTRY PERFORMANCE
Natural ingredients and high protein appeal to consumers purchasing staple foods
Rising health awareness drives demand for gluten free claims beyond bakery in Poland
Fibre focused reformulation is reshaping staple food choices in Poland
WHAT’S NEXT
Health-led innovation is set to shape food development in staple foods in Poland
Gluten free positioning will need to evolve as health priorities diversify
High fibre claims are expected to drive differentiation as growth slows in baked goods
CATEGORY DATA
Table 1 Sales of Staple Foods by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 4 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 5 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 6 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 7 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 8 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN POLAND
EXECUTIVE SUMMARY
Consumers seeking natural health and wellness claims
INDUSTRY PERFORMANCE
Natural, minimally processed, and high protein products drive mainstream health-focused choices
Digestive health, sugar reduction, and functional benefits influence innovation
WHAT’S NEXT
Natural ingredients and functional innovation are set to support innovation within food and drink in Poland
COUNTRY REPORTS DISCLAIMER

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