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HW Staple Foods in Norway

Publisher Euromonitor International
Published Jan 20, 2026
Length 15 Pages
SKU # EP20807705

Description

In 2024, staple foods in Norway was increasingly shaped by health and authenticity trends. High fibre, gluten free, and natural claims remained central, supported by growing awareness of digestive health, wholegrain consumption, and demand for locally-sourced and minimally processed foods. Although plant-based products continued to see innovation, some consumers leaned toward locally-sourced poultry and seafood, perceived as more natural and less processed.

Euromonitor International's HW Staple Foods in Norway report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Baked Goods, HW Breakfast Cereals, HW Processed Fruit and Vegetables, HW Processed Meat, Seafood and Alternatives to Meat, HW Rice, Pasta and Noodles, HW Staple Foods by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Staple Foods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

15 Pages
HW Staple Foods in Norway
Euromonitor International
January 2026
List Of Contents And Tables
HW STAPLE FOODS IN NORWAY
KEY DATA FINDINGS
2024 DEVELOPMENTS
High fibre, gluten free and local sourcing drive staple food trends in Norway
INDUSTRY PERFORMANCE
Evolving health and lifestyle trends impact innovation in staple foods
Gluten free products continue to hold a prominent role in staple foods in Norway
Baked goods lead high fibre sales in 2024, driven by digestive health and functional benefits
WHAT’S NEXT
Natural, gluten free and whole grain trends are set to drive sales in staple foods
Sales of gluten free staple foods will be driven by health awareness and digestive benefits
The high fibre claim is set to drive sales as consumers shift towards heathier options
CATEGORY DATA
Table 1 Sales of Staple Foods by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 4 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 5 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 6 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 7 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 8 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN NORWAY
EXECUTIVE SUMMARY
Norwegian consumers favour natural, local and fortified/functional products in 2024
INDUSTRY PERFORMANCE
Natural claims and local products influence health perceptions across categories
Fortified/functional claims and low or no sugar shape everyday health choices
WHAT’S NEXT
Natural, low sugar and digestive health is set to support innovation across the forecast period
COUNTRY REPORTS DISCLAIMER

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