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HW Staple Foods in the Netherlands

Publisher Euromonitor International
Published Dec 23, 2025
Length 14 Pages
SKU # EP20680599

Description

Consumer health trends in the Netherlands are driving growth across organic, plant-based, gluten-free, high fibre, and low-sugar products, supported by government initiatives such as the National Prevention Accord and retailer-led educational campaigns. Demand is being shaped by increasing awareness of digestive health, weight management, and sustainable eating, with supermarkets and brands expanding ranges with health and wellness claims.

Euromonitor International's HW Staple Foods in Netherlands report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2020-2024, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: HW Baked Goods, HW Breakfast Cereals, HW Processed Fruit and Vegetables, HW Processed Meat, Seafood and Alternatives to Meat, HW Rice, Pasta and Noodles, HW Staple Foods by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Staple Foods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

14 Pages
HW Staple Foods in the Netherlands
Euromonitor International
December 2025
List Of Contents And Tables
HW STAPLE FOODS IN THE NETHERLANDS
KEY DATA FINDINGS
2024 DEVELOPMENTS
Consumer health awareness fuels product innovation in staple foods
INDUSTRY PERFORMANCE
Consumer health trends drive reformulation and growth in organic, plant based, and low sugar claims
Rising consumer awareness and health considerations drive steady growth for gluten free claims
Health awareness and fortified/functional benefits drive growth in high fibre products
WHAT’S NEXT
Plant based products and no sugar claims are set to drive growth across staple foods
An expanding range of products will support sales for the gluten free claim
Demand for high fibre claims will be driven by awareness of digestive health, and weight management
CATEGORY DATA
Table 1 Sales of Staple Foods by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 4 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 5 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 6 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 7 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 8 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN THE NETHERLANDS
EXECUTIVE SUMMARY
Low sugar, plant-based, and fortified/functional foods driving health and wellness in the Netherlands
INDUSTRY PERFORMANCE
Low sugar and fortified/function innovations reshape health and wellness in the Netherlands
Plant based, organic, and gluten free claims drive preventative health choices
WHAT’S NEXT
Organic and fortified/functional food claims are set to drive growth for health and wellness products
COUNTRY REPORTS DISCLAIMER

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