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HW Staple Foods in Japan

Publisher Euromonitor International
Published Dec 23, 2025
Length 12 Pages
SKU # EP20680607

Description

The popularity of health and wellness staple foods in Japan is driven by the mainstream appeal of high protein and low carb diets. Consumers are drawn to products with natural claims, particularly those free from additives. However, changes to labelling legislation in May 2024 means fewer brands can now use this claim.

Euromonitor International's HW Staple Foods in Japan report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2020-2024, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: HW Baked Goods, HW Breakfast Cereals, HW Processed Fruit and Vegetables, HW Processed Meat, Seafood and Alternatives to Meat, HW Rice, Pasta and Noodles, HW Staple Foods by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Staple Foods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

12 Pages
HW Staple Foods in Japan
Euromonitor International
December 2025
List Of Contents And Tables
HW STAPLE FOODS IN JAPAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Japanese consumers have strong preference for natural claims
INDUSTRY PERFORMANCE
High protein low carb dietary requirements are now mainstream
Natural is the largest claim health and wellness staple foods
Low sugar claims reflect importance of low carb trend
WHAT’S NEXT
Focus on health and weight management drives demand for high protein and other functional claims
Free from additives claim to lose traction
Popularity of low carb staple foods will bring more low sugar to the fore
CATEGORY DATA
Table 1 Sales of Staple Foods by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 4 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 5 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 6 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 7 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 8 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN JAPAN
EXECUTIVE SUMMARY
Japanese have strong interest in health and wellness claims
INDUSTRY PERFORMANCE
Nutritional support and weight management shapes demand patterns
Natural claims are important to Japanese consumers
WHAT’S NEXT
Strong outlook for health and wellness
COUNTRY REPORTS DISCLAIMER

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