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HW Staple Foods in Italy

Publisher Euromonitor International
Published Jan 12, 2026
Length 12 Pages
SKU # EP20773156

Description

The importance attached to personal health is reflected in the rising sales of staple foods with health claims, with gluten free most prominent. The rising importance of gut health and satiety is driving sales of high fibre claims, notably in baked goods. Plant-based developments are emerging to meet the demands of vegans, vegetarians, and a growing base of flexitarians.

Euromonitor International's HW Staple Foods in Italy report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Baked Goods, HW Breakfast Cereals, HW Processed Fruit and Vegetables, HW Processed Meat, Seafood and Alternatives to Meat, HW Rice, Pasta and Noodles, HW Staple Foods by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Staple Foods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

12 Pages
HW Staple Foods in Italy
Euromonitor International
January 2026
List Of Contents And Tables
HW STAPLE FOODS IN ITALY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Strong preference for healthier alternatives
INDUSTRY PERFORMANCE
Health awareness continues to rise in Italy
Gluten free claims lead in staple foods
High fibre is key health and wellness claim
WHAT’S NEXT
Plant-based eating trend to gain traction
Gluten free poised for strong growth
High fibre to gain further ground in staple foods
CATEGORY DATA
Table 1 Sales of Staple Foods by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 4 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 5 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 6 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 7 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 8 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN ITALY
EXECUTIVE SUMMARY
Rising health awareness drives expansion of claims
INDUSTRY PERFORMANCE
Italian consumers invest to support health
Protein trend gains prominence
WHAT’S NEXT
Economic recovery to propel growth of health and wellness
COUNTRY REPORTS DISCLAIMER

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