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HW Staple Foods in Indonesia

Publisher Euromonitor International
Published Jan 14, 2026
Length 13 Pages
SKU # EP20773059

Description

Consumers in Indonesia are becoming more health-conscious and concerned about the safety and quality of food they eat, prompting many to seek higher quality everyday staples with “cleaner” labels. In addition to the organic trend, high fibre, natural and good source of minerals are prominent health and wellness claims in staple foods.

Euromonitor International's HW Staple Foods in Indonesia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Baked Goods, HW Breakfast Cereals, HW Processed Fruit and Vegetables, HW Processed Meat, Seafood and Alternatives to Meat, HW Rice, Pasta and Noodles, HW Staple Foods by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Staple Foods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

13 Pages
HW Staple Foods in Indonesia
Euromonitor International
January 2026
List Of Contents And Tables
HW STAPLE FOODS IN INDONESIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Growing demand for healthier staple foods
INDUSTRY PERFORMANCE
Organic trend gains momentum in staple foods
Consumers lean into good source of minerals claims
Growing focus on natural claims reflects product quality and safety concerns
WHAT’S NEXT
Gluten free claims are on the rise
Emphasis on good source of minerals claims
Rising health knowledge will drive demand for natural claims
CATEGORY DATA
Table 1 Sales of Staple Foods by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 4 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 5 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 6 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 7 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 8 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN INDONESIA
EXECUTIVE SUMMARY
Health-conscious buying behaviour gains momentum
INDUSTRY PERFORMANCE
Consumers are mindful of product quality, safety and nutritional value
Urban consumers are key target audience
WHAT’S NEXT
Bright outlook for health and wellness
COUNTRY REPORTS DISCLAIMER

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