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HW Staple Foods in Greece

Publisher Euromonitor International
Published Jan 16, 2026
Length 12 Pages
SKU # EP20773012

Description

In 2024, health and wellness trends strongly influenced staple foods, driving demand for convenient, nutrient-rich, wholegrain, plant-based, gluten free, and high protein products. High fibre claims, linked to gut health, heart health, and satiety, grew, while gluten free continued to evolve from a dietary necessity to a mainstream lifestyle choice. Innovation also focused on functional and clean-label products, including low-glycaemic-index pasta, organic options, and natural claims, reflecting...

Euromonitor International's HW Staple Foods in Greece report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Baked Goods, HW Breakfast Cereals, HW Processed Fruit and Vegetables, HW Processed Meat, Seafood and Alternatives to Meat, HW Rice, Pasta and Noodles, HW Staple Foods by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Staple Foods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

12 Pages
HW Staple Foods in Greece
Euromonitor International
January 2026
List Of Contents And Tables
HW STAPLE FOODS IN GREECE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Rising health awareness and busy lifestyles fuel demand for high fibre and gluten free claims
INDUSTRY PERFORMANCE
Health and wellness trends drive innovation and growth in Greek staple foods in 2024
Consumers reach for the high fibre claim to support digest and overall health
Gluten free evolves from dietary necessity to a health and wellness lifestyle choice
WHAT’S NEXT
Busy lifestyles are set to support demand for fortified/functional and free-from staple foods
High fibre claims are expected to gain momentum, supported by interest in gut health
Rising gluten intolerance supports wider adoption of gluten free claims across food categories
CATEGORY DATA
Table 1 Sales of Staple Foods by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 4 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 5 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 6 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 7 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 8 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN GREECE
EXECUTIVE SUMMARY
Health-driven consumers embrace plant-based, no sugar and natural claims
INDUSTRY PERFORMANCE
Plant-based, high protein, and multifunctional nutrition choices rise
Natural and organic products build trust and offer perceived health benefits
WHAT’S NEXT
Health claims are set to drive growth and innovation across packaged food and drinks in Greece
COUNTRY REPORTS DISCLAIMER

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