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HW Staple Foods in Germany

Publisher Euromonitor International
Published Dec 09, 2025
Length 14 Pages
SKU # EP20676795

Description

In the face of economic difficulties, health and wellness staple foods in Germany demonstrated resilience and flexibility in 2024 as consumers adjusted to a landscape marked by financial instability. Consumers retained a strong focus on healthier and more sustainable eating habits albeit having to manage within tighter budgets. There continued to be a growing focus on natural and organic claims, while access to more affordable meat and seafood substitutes helped propel the plant-based movement.

Euromonitor International's HW Staple Foods in Germany report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2020-2024, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: HW Baked Goods, HW Breakfast Cereals, HW Processed Fruit and Vegetables, HW Processed Meat, Seafood and Alternatives to Meat, HW Rice, Pasta and Noodles, HW Staple Foods by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Staple Foods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

14 Pages
HW Staple Foods in Germany
Euromonitor International
December 2025
List Of Contents And Tables
HW STAPLE FOODS IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Consumers continue to make heathier choices despite financial pressures
INDUSTRY PERFORMANCE
Consumers look to balance health and wellness claims with affordability
Organic staple foods see a strong recovery in 2024 but higher prices limit acceptance
Gluten free and high protein remain important claims
WHAT’S NEXT
Bright outlook for health and wellness staple foods
Organic claims likely to find growing appeal due to links to health and sustainability
Consumers expected to seek out healthier versions of their favourite foods
CATEGORY DATA
Table 1 Sales of Staple Foods by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 4 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 5 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 6 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 7 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 8 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN GERMANY
EXECUTIVE SUMMARY
Consumers showing a growing willingness to invest in healthier products
INDUSTRY PERFORMANCE
Demand focusing on healthier, more sustainable and more ethical products
Natural, plant-based and high protein claims come to the fore
WHAT’S NEXT
Players to focus on reformulating products to meet evolving health and lifestyle trends
COUNTRY REPORTS DISCLAIMER

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