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HW Staple Foods in Finland

Publisher Euromonitor International
Published Jan 16, 2026
Length 14 Pages
SKU # EP20773011

Description

In 2024, staple foods in Finland was shaped by strong demand for health and wellness claims, with low sugar and salt, high fibre, gluten free, and functional claims driving innovation across categories. Oats and whole grains emerged as central ingredients, supporting high-fibre positioning in baked goods and breakfast cereals while maintaining flavour and texture through indulgent formats. Gluten free products expanded beyond niche needs, increasingly appearing as reformulated versions of best-s...

Euromonitor International's HW Staple Foods in Finland report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Baked Goods, HW Breakfast Cereals, HW Processed Fruit and Vegetables, HW Processed Meat, Seafood and Alternatives to Meat, HW Rice, Pasta and Noodles, HW Staple Foods by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Staple Foods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

14 Pages
HW Staple Foods in Finland
Euromonitor International
January 2026
List Of Contents And Tables
HW STAPLE FOODS IN FINLAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Gluten free and functional claims support sales and innovation in staple foods
INDUSTRY PERFORMANCE
Fortified/functional innovation drives growth in staple foods in Finland during 2024
The gluten free claim benefits from ongoing innovation within baked goods
Oats and whole grains support sales of the high fibre claim in Finland
WHAT’S NEXT
Health claims based on fortified/functional benefits are expected to support sales of staple foods
Ongoing demand for gluten free staple foods will be driven by health needs and innovation
Innovations focused on convenience will support sales of the high fibre claim
CATEGORY DATA
Table 1 Sales of Staple Foods by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 4 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 5 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 6 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 7 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 8 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN FINLAND
EXECUTIVE SUMMARY
Health and wellness benefit from clear claims and mainstream appeal
INDUSTRY PERFORMANCE
Health claims remain key purchase drivers across food and drinks in Finland
Plant-based, free-from and fortified/functional claims gain scale through quality and accessibility
WHAT’S NEXT
Plant-based and fortified/functional claims will support innovation across food and drink in Finland
COUNTRY REPORTS DISCLAIMER

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