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HW Staple Foods in Denmark

Publisher Euromonitor International
Published Jan 12, 2026
Length 14 Pages
SKU # EP20773155

Description

In 2024, low sugar, low fat, and low salt options gained ground in staple foods, while plant based and flexitarian diets drove growth in meat and seafood alternatives. Fortified and high fibre products, including whole grains and functional cereals, gained traction for their digestive and overall health benefits. Gluten free products also rose in popularity, supported by perceptions of easier digestion, reduced bloating, and clear labelling. Organic positioning remained resilient, driven by cons...

Euromonitor International's HW Staple Foods in Denmark report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Baked Goods, HW Breakfast Cereals, HW Processed Fruit and Vegetables, HW Processed Meat, Seafood and Alternatives to Meat, HW Rice, Pasta and Noodles, HW Staple Foods by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Staple Foods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

14 Pages
HW Staple Foods in Denmark
Euromonitor International
January 2026
List Of Contents And Tables
HW STAPLE FOODS IN DENMARK
KEY DATA FINDINGS
2024 DEVELOPMENTS
Growing demand for low sugar, plant based, high fibre, and organic staple foods drives sales
INDUSTRY PERFORMANCE
Health awareness, sustainability, and functionality influence staple foods in Denmark
Organic positioning remains resilient in staple foods despite price pressure
Gluten free and high fibre claims support health focused innovation in staple foods
WHAT’S NEXT
Low sugar, salt and fat products are expected to perform well, while the flexitarian population continues to expand
Organic staple foods are expected to remain influential despite economic and policy challenges
Gluten free sales are set to be driven by health, digestibility, and clean label demand
CATEGORY DATA
Table 1 Sales of Staple Foods by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 4 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 5 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 6 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 7 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 8 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN DENMARK
EXECUTIVE SUMMARY
Clean label, fortified and functional innovation drives demand in Danish food and drink
INDUSTRY PERFORMANCE
Plant-based, fortified and functional innovation drives sales of food and drink in Denmark
Demand for transparency and sustainability supported sales of health claims in 2024
WHAT’S NEXT
Rising demand for low-calorie, functional, and clean label foods is expected in Denmark
COUNTRY REPORTS DISCLAIMER

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