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HW Staple Foods in China

Publisher Euromonitor International
Published Jan 19, 2026
Length 13 Pages
SKU # EP20807798

Description

While growth was tempered by increasing maturity and population decline, most of the main claims within health and wellness staple foods in China registered positive performances in volume and current value terms in 2024. Better education about nutrition and how it affects general health continued to encourage consumers to favour more wholesome product types in many categories, particularly better for you and functional varieties that can reduce the risk of common acute and chronic ailments. Thi...

Euromonitor International's HW Staple Foods in China report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Baked Goods, HW Breakfast Cereals, HW Processed Fruit and Vegetables, HW Processed Meat, Seafood and Alternatives to Meat, HW Rice, Pasta and Noodles, HW Staple Foods by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Staple Foods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

13 Pages
HW Staple Foods in China
Euromonitor International
January 2026
List Of Contents And Tables
HW STAPLE FOODS IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Majority of claims record positive results in volume and current value terms
INDUSTRY PERFORMANCE
High fibre, low salt and organic staple foods gain popularity
Vegetarian still the leading health and wellness claim in value terms
Obesity concerns continue to bolster demand for low fat options
WHAT’S NEXT
Interest in organic and functional products set to continue rising
Vegetarian predicted to remain the top claim
Low fat growth prospects strongest in breakfast cereals, processed meat and seafood
CATEGORY DATA
Table 1 Sales of Staple Foods by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 4 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 5 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 6 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 7 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 8 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN CHINA
EXECUTIVE SUMMARY
Most health and wellness claims show growth in volume and current value terms
INDUSTRY PERFORMANCE
Products with sugar- and fat-related claims profit from growing concerns about obesity
Interest in clean label varieties continues to rise
WHAT’S NEXT
Outlook for health and wellness remains broadly favourable
COUNTRY REPORTS DISCLAIMER

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