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HW Staple Foods in Brazil

Publisher Euromonitor International
Published Jan 12, 2026
Length 14 Pages
SKU # EP20773153

Description

Consumers in Brazil are becoming increasingly conscious of the need to follow a healthy and balanced diet. New Front-Of-Pack labelling legislation now requires that products containing high amounts of sugar, salt or saturated fat carry warning labels highlighting this fact. This has pushed consumers to make healthier choices and manufacturers to reformulate their products. Consumers are also favouring products with fortified/functional claims as well as free from claims as they become more consc...

Euromonitor International's HW Staple Foods in Brazil report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Baked Goods, HW Breakfast Cereals, HW Processed Fruit and Vegetables, HW Processed Meat, Seafood and Alternatives to Meat, HW Rice, Pasta and Noodles, HW Staple Foods by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Staple Foods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

14 Pages
HW Staple Foods in Brazil
Euromonitor International
January 2026
List Of Contents And Tables
HW STAPLE FOODS IN BRAZIL
KEY DATA FINDINGS
2024 DEVELOPMENTS
New FOP legislation places a further emphasis on the need to eat healthier
INDUSTRY PERFORMANCE
Consumers show strong demand for products promising healthy indulgence
Baked goods producers invest in healthier product lines
Vegan claims add value as consumers make more ethical choices
WHAT’S NEXT
Consumers expected to pay more attention to their nutritional intake
Gluten free claims gaining momentum
Demand for vegan staple foods set to grow as more consumers avoid meat in their diet
CATEGORY DATA
Table 1 Sales of Staple Foods by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 4 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 5 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 6 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 7 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 8 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN BRAZIL
EXECUTIVE SUMMARY
Consumers being influenced into making healthier choices
INDUSTRY PERFORMANCE
Rising health concerns inform purchasing decisions in post-pandemic Brazil
Free from claims supported by social media trends
WHAT’S NEXT
Increasing health awareness alongside new taxes and legislation set to inform the market’s development
COUNTRY REPORTS DISCLAIMER

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