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HW Staple Foods in the US

Published Jan 09, 2026
Length 14 Pages
SKU # EP20711474

Description

High rates of obesity and diabetes are encouraging more consumers to adopt healthier diets and lifestyle choices, which has had a positive impact on sales of some health and wellness staple foods. However, rising food prices and an increase in the cost of living forced many consumers to become more budget conscious in 2024 which had a negative impact on sales. Despite this, the long-term outlook is positive as consumers become increasingly conscious of the importance of making healthier choices...

Euromonitor International's HW Staple Foods in USA report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Baked Goods, HW Breakfast Cereals, HW Processed Fruit and Vegetables, HW Processed Meat, Seafood and Alternatives to Meat, HW Rice, Pasta and Noodles, HW Staple Foods by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the HW Staple Foods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

14 Pages
HW Staple Foods in the US
Euromonitor International
January 2026
List Of Contents And Tables
HW STAPLE FOODS IN THE US
KEY DATA FINDINGS
2024 DEVELOPMENTS
Financial pressures force consumers to prioritise price despite rising health concerns
INDUSTRY PERFORMANCE
Consumers look to make healthier choices but face financial constraints
Producers of baked goods lean into added health claims to boost value sales
Players look to reposition breakfast cereals as a healthier meal option
WHAT’S NEXT
Players may need to focus on adding value as production costs rise
Companies could lean into specific claims such as gluten free to add value
GLP-1 medications could open up new opportunities for high protein staple foods
CATEGORY DATA
Table 1 Sales of Staple Foods by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 4 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 5 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 6 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 7 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 8 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN THE US
EXECUTIVE SUMMARY
Consumers keen to make healthier choices despite financial pressures
INDUSTRY PERFORMANCE
Consumers pay more attention to what goes into their food and beverages
High protein claims capturing the attention of a wider audience
WHAT’S NEXT
GLP-1 drugs could shake up the market
COUNTRY REPORTS DISCLAIMER

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