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HW Snacks in New Zealand

Publisher Euromonitor International
Published Jan 20, 2026
Length 13 Pages
SKU # EP20807663

Description

In 2024, health and wellness snacks in New Zealand continued to evolve beyond traditional “better-for-you” positioning, with stronger momentum behind products that can deliver a clear functional benefit while still meeting expectations for taste, convenience and permissible indulgence. Shoppers increasingly looked for snacks that help them manage everyday health priorities – particularly digestive comfort, weight management and emotional wellbeing – while simultaneously avoiding ingredients they...

Euromonitor International's HW Snacks in New Zealand report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Confectionery, HW Ice Cream, HW Savoury Snacks, HW Snacks by Type, HW Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Snacks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

13 Pages
HW Snacks in New Zealand
Euromonitor International
January 2026
List Of Contents And Tables
HW SNACKS IN NEW ZEALAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Functional and allergen-safe snacking gains momentum alongside clean-label indulgence
INDUSTRY PERFORMANCE
Digestive health, high-protein snacking and clearer allergen communication reshape the category
Gluten-free shifts from niche dietary need to broader ‘safe choice’ and wellness shorthand
Natural positioning benefits from clean-label trust, local authenticity and ingredient transparency
WHAT’S NEXT
Emotional wellness, gut health and protein will intensify as consumers look for ‘everyday functionality’
Gluten-free is expected to remain a growth engine as it becomes more mainstream and more multifunctional
Natural will continue to gain relevance as clean-label expectations and sustainability become inseparable
CATEGORY DATA
Table 1 Sales of Snacks by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Snacks by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2020-2024
Table 4 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 5 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 6 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 7 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 8 Forecast Sales of Snacks by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN NEW ZEALAND
EXECUTIVE SUMMARY
Wellness becomes more “everyday” as consumers balance clean choices with cost pressures
INDUSTRY PERFORMANCE
Sugar reduction becomes the default, driven by weight management and long-term health priorities
“Better for you” evolves beyond avoidance into functional, natural and free-from choices
WHAT’S NEXT
More targeted wellness will drive growth, led by functional segmentation and clean-label credibility
COUNTRY REPORTS DISCLAIMER

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