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HW Snacks in Thailand

Publisher Euromonitor International
Published Jan 07, 2026
Length 12 Pages
SKU # EP20711509

Description

Health and wellness continued to reshape snacking habits in Thailand in 2024, with consumers increasingly seeking products that feel compatible with weight management goals and everyday balance, without giving up flavour or enjoyment. Demand strengthened for snacks positioned around reduced sugar, controlled calories, added protein and functional benefits, and brands leaned into reformulation and clearer communication to meet these expectations. The shift was visible across both indulgent catego...

Euromonitor International's HW Snacks in Thailand report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Confectionery, HW Ice Cream, HW Savoury Snacks, HW Snacks by Type, HW Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the HW Snacks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

12 Pages
HW Snacks in Thailand
Euromonitor International
January 2026
List Of Contents And Tables
HW SNACKS IN THAILAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Better for you snacking expands beyond niche audiences
INDUSTRY PERFORMANCE
Better for you positioning strengthens across savoury snacks and treats
Natural cues remain relevant through ingredient simplicity and snack credibility
No sugar claims gain momentum as sugar reduction becomes habitual
WHAT’S NEXT
Permissible indulgence and functional snacking shape future innovation
Clean label expectations reinforce natural as a supporting claim
No sugar remains central in confectionery as reformulation and variety expand
CATEGORY DATA
Table 1 Sales of Snacks by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Snacks by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2020-2024
Table 4 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 5 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 6 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 7 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 8 Forecast Sales of Snacks by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN THAILAND
EXECUTIVE SUMMARY
Health-driven moderation reshapes everyday consumption
INDUSTRY PERFORMANCE
Sugar reduction becomes a structural health priority
Functional nutrition supports premiumisation across categories
Natural and clean-label cues reinforce trust and reassurance
WHAT’S NEXT
Health-driven innovation becomes more sophisticated and integrated
COUNTRY REPORTS DISCLAIMER

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