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HW Snacks in Sweden

Publisher Euromonitor International
Published Jan 21, 2026
Length 13 Pages
SKU # EP20807587

Description

In 2024, Swedish snack innovation was strongly driven by health and wellness, with high protein, low sugar, low fat, functional, and plant-based products across savoury snacks, chocolate, confectionery, and ice cream. Oat-based crackers, protein/energy bars, and functional chocolate or gums offered fibre, probiotics, and nutrients while maintaining taste and indulgence. Natural, clean-label ingredients and locally sourced foods reinforced the appeal of transparency and authenticity. Vegan and al...

Euromonitor International's HW Snacks in Sweden report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Confectionery, HW Ice Cream, HW Savoury Snacks, HW Snacks by Type, HW Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Snacks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

13 Pages
HW Snacks in Sweden
Euromonitor International
January 2026
List Of Contents And Tables
HW SNACKS IN SWEDEN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Consumer demand for natural, high protein and plant based products fuels innovation in Sweden
INDUSTRY PERFORMANCE
High protein, plant-based, low sugar, and functional innovations rise in snacks in Sweden
The natural claims strengthen as consumers increasingly expect products free from artificial additives
The vegan claim aims to offer both nutritional and ethical appeal to Swedish consumers
WHAT’S NEXT
Health claims are expected to be balanced with flavour and indulgence in snacks
Natural claims and local superfoods are set to gain prominence in snacks in Sweden
Vegan innovation will continue to expand, combining ethical sourcing, premium quality, and health-focused attributes
CATEGORY DATA
Table 1 Sales of Snacks by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Snacks by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2020-2024
Table 4 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 5 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 6 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 7 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 8 Forecast Sales of Snacks by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN SWEDEN
EXECUTIVE SUMMARY
Fortified/functional and natural health claims support growth and innovation in 2024
INDUSTRY PERFORMANCE
Nutrition-led reformulation and functional claims shape innovation across food and drink in Sweden
Natural, plant-based and clean-label positioning support sales in Sweden in 2024
WHAT’S NEXT
Reformulation and plant-based, functional innovations are set to support future growth
COUNTRY REPORTS DISCLAIMER

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