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HW Snacks in South Africa

Publisher Euromonitor International
Published Jan 16, 2026
Length 12 Pages
SKU # EP20773004

Description

In 2024, health and wellness snacks in South Africa evolved through incremental but meaningful shifts rather than dramatic category disruption. Innovation focused on boosting nutritional value, simplifying ingredient lists and preparing for impending regulatory change. Protein-enriched products, cleaner formulations aimed at children, and growing scrutiny of front-of-pack messaging all played a role in shaping the snack landscape. While indulgence remains important, brands increasingly balanced...

Euromonitor International's HW Snacks in South Africa report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Confectionery, HW Ice Cream, HW Savoury Snacks, HW Snacks by Type, HW Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Snacks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

12 Pages
HW Snacks in South Africa
Euromonitor International
January 2026
List Of Contents And Tables
HW SNACKS IN SOUTH AFRICA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Protein, cleaner labels and regulation reshape snack innovation
INDUSTRY PERFORMANCE
Protein enrichment and cleaner labels gain traction across snacks
Gluten free shifts from lifestyle positioning to incidental health cue
Fibre claims soften as messaging shifts toward moderation
WHAT’S NEXT
Fortification, protein and regulation will reshape snack positioning
Gluten free grows incidentally through healthier snack alternatives
Fibre finds relevance in bars and traditional snack formats
CATEGORY DATA
Table 1 Sales of Snacks by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Snacks by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2020-2024
Table 4 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 5 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 6 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 7 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 8 Forecast Sales of Snacks by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN SOUTH AFRICA
EXECUTIVE SUMMARY
Health pressures accelerate demand for functional and better-for-you products
INDUSTRY PERFORMANCE
Sugar reduction and regulatory pressure reshape portfolios
Functionality, fortification and everyday nutrition gain momentum
WHAT’S NEXT
Functionality, clean labelling and affordability to drive future growth
COUNTRY REPORTS DISCLAIMER

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