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HW Snacks in Singapore

Published Jan 07, 2026
Length 13 Pages
SKU # EP20711486

Description

Within snacks in 2024, there has been an increase in healthier product claims, such as no added sugar, high fibre, high protein, low in carbs and low calories. Key drivers include government efforts to curb health problems, such as diabetes and regulate sugar intake, along with rising consumer awareness of the negative impacts of excessive sugar consumption. To meet rising demand for healthier snacks, product developments were launched across a variety of snacks categories.

Euromonitor International's HW Snacks in Singapore report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Confectionery, HW Ice Cream, HW Savoury Snacks, HW Snacks by Type, HW Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the HW Snacks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

13 Pages
HW Snacks in Singapore
Euromonitor International
January 2026
List Of Contents And Tables
HW SNACKS IN SINGAPORE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Natural is leading health and wellness claim
INDUSTRY PERFORMANCE
Players actively embrace health and wellness trends
Natural is the biggest claim in snacks
Gluten-free claims are gaining traction
WHAT’S NEXT
Snack industry to lean on sugar and functional claims
Natural claim will lead in nuts and dried fruits
Gluten free features among other health claims
CATEGORY DATA
Table 1 Sales of Snacks by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Snacks by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2020-2024
Table 4 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 5 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 6 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 7 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 8 Forecast Sales of Snacks by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN SINGAPORE
EXECUTIVE SUMMARY
Strong priority on health and wellness claims
INDUSTRY PERFORMANCE
Growing reliance on health claims to inform product choices
Natural trend is prominent in most categories
WHAT’S NEXT
Sophisticated demands regarding health claims
COUNTRY REPORTS DISCLAIMER

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