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HW Snacks in Poland

Publisher Euromonitor International
Published Jan 21, 2026
Length 14 Pages
SKU # EP20807522

Description

In Poland, health and wellness continued to drive snack innovation in 2024, with consumers increasingly expecting products that combine indulgence, convenience, and functional benefits. High protein, low/no sugar, gluten free, and plant-based options expanded across categories, while reformulated and clean label products with simple, natural ingredients gained traction. Traditional divides between healthy and treat snacks were disappearing, as consumers sought products that supported fitness, we...

Euromonitor International's HW Snacks in Poland report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Confectionery, HW Ice Cream, HW Savoury Snacks, HW Snacks by Type, HW Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Snacks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

14 Pages
HW Snacks in Poland
Euromonitor International
January 2026
List Of Contents And Tables
HW SNACKS IN POLAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
High protein, natural, and gluten free claims influence snacks in 2024
INDUSTRY PERFORMANCE
Health-led reformulation and functional positioning shape snacks in Poland
Gluten free availability and heightened health awareness support sales of the claim
Simple ingredients and traditional recipes strengthen the appeal of the natural claim
WHAT’S NEXT
High protein, functionality and cleaner formulations are set to drive health-focused growth
The gluten free claim is expected to align with rising demand for lifestyle-driven snacking
The natural claim is set to gain momentum as consumers reach for simple ingredient lists
CATEGORY DATA
Table 1 Sales of Snacks by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Snacks by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2020-2024
Table 4 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 5 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 6 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 7 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 8 Forecast Sales of Snacks by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN POLAND
EXECUTIVE SUMMARY
Consumers seeking natural health and wellness claims
INDUSTRY PERFORMANCE
Natural, minimally processed, and high protein products drive mainstream health-focused choices
Digestive health, sugar reduction, and functional benefits influence innovation
WHAT’S NEXT
Natural ingredients and functional innovation are set to support innovation within food and drink in Poland
COUNTRY REPORTS DISCLAIMER

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