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HW Snacks in Norway

Publisher Euromonitor International
Published Jan 20, 2026
Length 14 Pages
SKU # EP20807719

Description

In Norway, snack innovation in 2024 was increasingly driven by health, plant-based ingredients, and premium indulgence, with fruit-based, gluten free, vegan, and no sugar products performing strongly. Smaller and emerging brands were pushing differentiation in dairy free, gluten free, and plant-based chocolate products, while major players respond with plant-based and ethically certified innovations. Natural and locally sourced ingredients, along with craftsmanship, were shaping launching snacks...

Euromonitor International's HW Snacks in Norway report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Confectionery, HW Ice Cream, HW Savoury Snacks, HW Snacks by Type, HW Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Snacks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

14 Pages
HW Snacks in Norway
Euromonitor International
January 2026
List Of Contents And Tables
HW SNACKS IN NORWAY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Gluten free, vegan, and no sugar products perform well in 2024
INDUSTRY PERFORMANCE
Health focused innovation and plant-based indulgence shape snacks in Norway
The gluten free claim continues to appeals to consumers living wellness-focused lifestyles
Natural positioning and craftsmanship shape savoury snacks in 2024
WHAT’S NEXT
Health, plant-based innovation and organic trends are set to influence the forecast period
Gluten free is set to expand as consumer seek products that support healthy digestion
Natural claims and whole grains are set to drive growth in snacks across the forecast period
CATEGORY DATA
Table 1 Sales of Snacks by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Snacks by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2020-2024
Table 4 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 5 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 6 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 7 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 8 Forecast Sales of Snacks by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN NORWAY
EXECUTIVE SUMMARY
Norwegian consumers favour natural, local and fortified/functional products in 2024
INDUSTRY PERFORMANCE
Natural claims and local products influence health perceptions across categories
Fortified/functional claims and low or no sugar shape everyday health choices
WHAT’S NEXT
Natural, low sugar and digestive health is set to support innovation across the forecast period
COUNTRY REPORTS DISCLAIMER

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