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HW Snacks in Mexico

Publisher Euromonitor International
Published Jan 12, 2026
Length 12 Pages
SKU # EP20773143

Description

In 2024, health and wellness trends in Mexico’s snacks market continued to evolve without displacing indulgence as the core driver of consumption. Mexican snack consumers remain strongly flavour-oriented, with spicy and bold taste profiles dominating purchasing decisions. However, manufacturers increasingly sought to reconcile indulgence with better-for-you positioning by incorporating natural ingredients, functional benefits, and cleaner formulations. This balance has allowed the category to re...

Euromonitor International's HW Snacks in Mexico report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Confectionery, HW Ice Cream, HW Savoury Snacks, HW Snacks by Type, HW Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Snacks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

12 Pages
HW Snacks in Mexico
Euromonitor International
January 2026
List Of Contents And Tables
HW SNACKS IN MEXICO
KEY DATA FINDINGS
2024 DEVELOPMENTS
Indulgence-led snacking adapts to health-conscious expectations
INDUSTRY PERFORMANCE
Natural ingredients enhance indulgent snacking experiences
Gluten-free snacks expand beyond medical necessity
Natural snacks align with active and digital lifestyles
WHAT’S NEXT
Healthy snacking becomes more accessible and mainstream
Gluten-free growth tempered by affordability constraints
Natural positioning evolves alongside sustainability expectations
CATEGORY DATA
Table 1 Sales of Snacks by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Snacks by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2020-2024
Table 4 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 5 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 6 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 7 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 8 Forecast Sales of Snacks by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN MEXICO
EXECUTIVE SUMMARY
Regulation, reformulation and the gradual re-education of consumers
INDUSTRY PERFORMANCE
Sugar reduction and weight management dominate health positioning
Clean labels, natural cues and functional benefits gain momentum
WHAT’S NEXT
Functionality, transparency and regulation will shape future growth
COUNTRY REPORTS DISCLAIMER

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