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HW Snacks in Ireland

Publisher Euromonitor International
Published Jan 16, 2026
Length 12 Pages
SKU # EP20773003

Description

Health and wellness snacks in Ireland faced a mixed year in 2024, with vegetarian claims remaining the most prevalent but recording a modest decline in current value terms. While vegetarian positioning continues to be widely used across snacks – particularly in sweet biscuits, snack bars and fruit snacks – its performance was constrained by persistent inflationary pressure, which encouraged consumers to prioritise value and indulgence over ethical or dietary claims. At the same time, demand incr...

Euromonitor International's HW Snacks in Ireland report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Confectionery, HW Ice Cream, HW Savoury Snacks, HW Snacks by Type, HW Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Snacks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

12 Pages
HW Snacks in Ireland
Euromonitor International
January 2026
List Of Contents And Tables
HW SNACKS IN IRELAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Vegetarian positioning remains widespread, but performance softens amid price pressure and shifting priorities
INDUSTRY PERFORMANCE
Health-driven snacking accelerates, but taste and satiety remain decisive
Vegan snacks expand through reformulation and naturally plant-based formats
Gluten free gains traction beyond medical need, driven by premium crisps and permissive snacking
WHAT’S NEXT
Protein density and cleaner labels shape the future of healthier snacking
Vegan snacks broaden into indulgence and confectionery-led categories
Gluten free benefits from broader lifestyle adoption rather than medical necessity
CATEGORY DATA
Table 1 Sales of Snacks by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Snacks by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2020-2024
Table 4 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 5 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 6 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 7 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 8 Forecast Sales of Snacks by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN IRELAND
EXECUTIVE SUMMARY
Regulation, functionality and moderation reshape Ireland’s health and wellness landscape
INDUSTRY PERFORMANCE
Functionality, reformulation and regulatory compliance drive market performance
Plant-based, vegetarian and cleaner-label eating gain further ground
WHAT’S NEXT
Targeted health benefits, transparency and sustainable reformulation shape future growth
COUNTRY REPORTS DISCLAIMER

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