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HW Snacks in Indonesia

Publisher Euromonitor International
Published Jan 14, 2026
Length 12 Pages
SKU # EP20773055

Description

Indonesians are keen to make healthier snack choices, with many consumers tempted by products that provide a good source of vitamins, high fibre or natural claims. Nutritional labelling will come into effect in the near future requiring players to fully disclose the sugar, salt, and fat content of all products sold.

Euromonitor International's HW Snacks in Indonesia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Confectionery, HW Ice Cream, HW Savoury Snacks, HW Snacks by Type, HW Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Snacks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

12 Pages
HW Snacks in Indonesia
Euromonitor International
January 2026
List Of Contents And Tables
HW SNACKS IN INDONESIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Indonesians are enticed by healthier snacks
INDUSTRY PERFORMANCE
Snack brands embrace high protein and fibre claims
Strong focus on sweet biscuits with added vitamins
Natural snacks are attractive to consumers
WHAT’S NEXT
Players need to adapt to nutritional labelling guidelines
Snacks fortified with vitamins face strong growth potential
Natural claims set to gain popularity among consumers
CATEGORY DATA
Table 1 Sales of Snacks by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Snacks by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2020-2024
Table 4 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 5 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 6 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 7 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 8 Forecast Sales of Snacks by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN INDONESIA
EXECUTIVE SUMMARY
Health-conscious buying behaviour gains momentum
INDUSTRY PERFORMANCE
Consumers are mindful of product quality, safety and nutritional value
Urban consumers are key target audience
WHAT’S NEXT
Bright outlook for health and wellness
COUNTRY REPORTS DISCLAIMER

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