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HW Snacks in Germany

Publisher Euromonitor International
Published Dec 09, 2025
Length 13 Pages
SKU # EP20676793

Description

Rising obesity levels and a general increase in health awareness continued to drive growth across most of the key areas of the health and wellness snacks market over 2024. Alongside health concerns, a growing focus on animal welfare and the environment has pushed more consumers to follow vegan, vegetarian and flexitarian diets, with manufacturers responding with a growing variety of vegan and vegetarian snacks.

Euromonitor International's HW Snacks in Germany report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2020-2024, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: HW Confectionery, HW Ice Cream, HW Savoury Snacks, HW Snacks by Type, HW Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Snacks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

13 Pages
HW Snacks in Germany
Euromonitor International
December 2025
List Of Contents And Tables
HW SNACKS IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
A positive year for health and wellness snacks
INDUSTRY PERFORMANCE
Health and animal welfare concerns informing new product development
Gluten free snacks benefit from a growing audience of consumers
Vegan products playing a leading role in the market
WHAT’S NEXT
High protein claims set to remain in vogue as consumers make healthier choices
Gluten free diets likely to remain an important sales driver
Vegan snacks set for a more stable growth path
CATEGORY DATA
Table 1 Sales of Snacks by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Snacks by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2020-2024
Table 4 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 5 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 6 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 7 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 8 Forecast Sales of Snacks by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN GERMANY
EXECUTIVE SUMMARY
Consumers showing a growing willingness to invest in healthier products
INDUSTRY PERFORMANCE
Demand focusing on healthier, more sustainable and more ethical products
Natural, plant-based and high protein claims come to the fore
WHAT’S NEXT
Players to focus on reformulating products to meet evolving health and lifestyle trends
COUNTRY REPORTS DISCLAIMER

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