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HW Snacks in Finland

Publisher Euromonitor International
Published Jan 16, 2026
Length 13 Pages
SKU # EP20773001

Description

In 2024, snack innovation increasingly blended health and wellness claims with indulgent flavours, focusing on low or no sugar and fat, high fibre, plant-based, gluten free, and lactose free formulations while maintaining taste and texture. Xylitol-based confectionery, functional gums, protein/energy bars, and oat-based snacks were key growth areas, supported by rising interest in digestive health, oral health, and locally sourced ingredients. Vegan claims gained momentum, driven by sustainabili...

Euromonitor International's HW Snacks in Finland report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Confectionery, HW Ice Cream, HW Savoury Snacks, HW Snacks by Type, HW Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Snacks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

13 Pages
HW Snacks in Finland
Euromonitor International
January 2026
List Of Contents And Tables
HW SNACKS IN FINLAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Snacks evolve as high fibre, plant-based, and low fat claims gain momentum
INDUSTRY PERFORMANCE
Snack innovation combines health, functionality, and indulgent flavours with natural Ingredients
High fibre and gluten free claims appeal to consumers looking to support digestive health
Vegan claims gain momentum, driven by consumer values and plant-based innovation
WHAT’S NEXT
Low sugar, high fibre, oat superfoods and vegan claims are expected to impact snack innovation
High fibre and gluten free innovation is set to drive functional snacking in Finland
Vegan claims and plant based innovation is set to expand across Finnish snacks
CATEGORY DATA
Table 1 Sales of Snacks by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Snacks by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2020-2024
Table 4 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 5 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 6 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 7 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 8 Forecast Sales of Snacks by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN FINLAND
EXECUTIVE SUMMARY
Health and wellness benefit from clear claims and mainstream appeal
INDUSTRY PERFORMANCE
Health claims remain key purchase drivers across food and drinks in Finland
Plant-based, free-from and fortified/functional claims gain scale through quality and accessibility
WHAT’S NEXT
Plant-based and fortified/functional claims will support innovation across food and drink in Finland
COUNTRY REPORTS DISCLAIMER

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