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HW Snacks in Denmark

Publisher Euromonitor International
Published Jan 12, 2026
Length 13 Pages
SKU # EP20773141

Description

In Denmark in 2024, snack consumption reflected a balance between indulgence and growing health awareness, with consumers increasingly seeking high protein, low sugar, low fat, and natural options such as nuts, seeds, trail mixes, and plant based ice cream. Protein/energy bars and functional snacks continued to grow, supported by convenience, nutritional value, and innovation in flavours and formulations. Vegetarian and organic claims drove sales as flexitarian diets and sustainability concerns...

Euromonitor International's HW Snacks in Denmark report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Confectionery, HW Ice Cream, HW Savoury Snacks, HW Snacks by Type, HW Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Snacks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

13 Pages
HW Snacks in Denmark
Euromonitor International
January 2026
List Of Contents And Tables
HW SNACKS IN DENMARK
KEY DATA FINDINGS
2024 DEVELOPMENTS
Health, indulgence, and plant based trends fuel demand for snacks in Denmark
INDUSTRY PERFORMANCE
Snack consumption in Denmark reflects the tension between health awareness and indulgence
Vegetarian and organic claims support sales as consumers seek natural, healthier options
No added sugar remains a leading claim despite Denmark’s enduring taste for sweetness
WHAT’S NEXT
No fat, weight management and high protein claims are set to be key drivers of growth
The vegetarian claim is set to strengthen as plant based snacking gains momentum in Denmark
No added sugar products are expected to gain traction amid rising sugar and chocolate prices
CATEGORY DATA
Table 1 Sales of Snacks by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Snacks by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2020-2024
Table 4 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 5 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 6 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 7 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 8 Forecast Sales of Snacks by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN DENMARK
EXECUTIVE SUMMARY
Clean label, fortified and functional innovation drives demand in Danish food and drink
INDUSTRY PERFORMANCE
Plant-based, fortified and functional innovation drives sales of food and drink in Denmark
Demand for transparency and sustainability supported sales of health claims in 2024
WHAT’S NEXT
Rising demand for low-calorie, functional, and clean label foods is expected in Denmark
COUNTRY REPORTS DISCLAIMER

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