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HW Snacks in Brazil

Publisher Euromonitor International
Published Jan 12, 2026
Length 14 Pages
SKU # EP20773139

Description

Consumers in Brazil are becoming more aware of the importance of following a nutritionally balanced diet, with this being supported by new Front-Of-Pack (FOP) legislation, nutrition apps, social media, and health education campaigns. This is encouraging consumers to make healthier choices when it comes to purchasing snacks, which is in turn pushing manufacturers to respond with a wider variety of healthier options.

Euromonitor International's HW Snacks in Brazil report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Confectionery, HW Ice Cream, HW Savoury Snacks, HW Snacks by Type, HW Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Snacks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

14 Pages
HW Snacks in Brazil
Euromonitor International
January 2026
List Of Contents And Tables
HW SNACKS IN BRAZIL
KEY DATA FINDINGS
2024 DEVELOPMENTS
Increasing health awareness benefits sales of healthier snacks
INDUSTRY PERFORMANCE
New legislation and increasing awareness helps consumers make heathier choices
Free from claims gain value as consumers follow the latest healthy eating trends
Natural claims gain favour as ingredient lists come under the microscope
WHAT’S NEXT
Increasing education and awareness around nutrition set to inform the future of snacks
New product development set to be driven by evolving health trends
Clean labels and natural claims set to be a key focus of the snacks market
CATEGORY DATA
Table 1 Sales of Snacks by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Snacks by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2020-2024
Table 4 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 5 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 6 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 7 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 8 Forecast Sales of Snacks by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN BRAZIL
EXECUTIVE SUMMARY
Consumers being influenced into making healthier choices
INDUSTRY PERFORMANCE
Rising health concerns inform purchasing decisions in post-pandemic Brazil
Free from claims supported by social media trends
WHAT’S NEXT
Increasing health awareness alongside new taxes and legislation set to inform the market’s development
COUNTRY REPORTS DISCLAIMER

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