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HW Snacks in Belgium

Publisher Euromonitor International
Published Dec 23, 2025
Length 13 Pages
SKU # EP20680605

Description

In 2024, Belgian consumers became more value-driven in their snack choices, favouring products with clear health and fortified/functional benefits rather than price alone, even as private label gained share. Claims such as high protein, energy boosting, vegetarian and fortified/functional drive growth, while gluten free or no sugar were increasingly paired with added benefits to drive demand.

Euromonitor International's HW Snacks in Belgium report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2020-2024, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: HW Confectionery, HW Ice Cream, HW Savoury Snacks, HW Snacks by Type, HW Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Snacks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

13 Pages
HW Snacks in Belgium
Euromonitor International
December 2025
List Of Contents And Tables
HW SNACKS IN BELGIUM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Functional benefits and premiumisation impacts demand for snacks in Belgium
INDUSTRY PERFORMANCE
Value-driven choices shape snacks as fortified/functional benefits outperform price alone
Vegetarian growth outpaces gluten-free as consumers prioritise broader health and functional benefits
The no sugar claim gains traction when combined with added benefits
WHAT’S NEXT
Premiumisation and fortified/functional benefits are set to shape the next phase of snack demand
Gluten free growth is set to accelerate as premiumisation and claim pairing become increasingly important
The no sugar claim shifts from differentiator to baseline as demand for added benefits intensifies
CATEGORY DATA
Table 1 Sales of Snacks by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Snacks by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2020-2024
Table 4 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 5 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 6 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 7 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 8 Forecast Sales of Snacks by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN BELGIUM
EXECUTIVE SUMMARY
Cost-conscious consumers prioritise value while health and wellness demand remains strong
INDUSTRY PERFORMANCE
Economic pressure drives downtrading while reshaping health and wellness choices
Fortified/functional, plant-based and lifestyle-led health claims continue to gain traction
WHAT’S NEXT
Fortified/functional claims will become a key driver of growth across packaged food and drinks in Belgium
COUNTRY REPORTS DISCLAIMER

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