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HW Snacks in the US

Publisher Euromonitor International
Published Jan 09, 2026
Length 14 Pages
SKU # EP20711470

Description

With the US economy remaining under pressure in 2024, consumers looked to balance their growing demand for healthy indulgence with price and value. While many consumers still looked for better for you snacks that are low in fat, sugar and salt, there was also increasing scrutiny of ingredient lists, with a preference for less processed and natural options. Functional claims such as high protein have also risen to prominence as consumers looked for more value per dollar.

Euromonitor International's HW Snacks in USA report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Confectionery, HW Ice Cream, HW Savoury Snacks, HW Snacks by Type, HW Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the HW Snacks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

14 Pages
HW Snacks in the US
Euromonitor International
January 2026
List Of Contents And Tables
HW SNACKS IN THE US
KEY DATA FINDINGS
2024 DEVELOPMENTS
Consumers look to achieve healthy indulgence on a budget
INDUSTRY PERFORMANCE
Consumers paying more attention to what goes into their snacks
Taste remains important to winning over consumers despite health concerns
High protein claims tap into the need for health, value and convenience
WHAT’S NEXT
Rise of GLP-1s set to have a growing impact on the snacks market
New legislation could provide a boost to sales of natural snacks
High protein claims still full of potential
CATEGORY DATA
Table 1 Sales of Snacks by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Snacks by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2020-2024
Table 4 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 5 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 6 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 7 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 8 Forecast Sales of Snacks by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN THE US
EXECUTIVE SUMMARY
Consumers keen to make healthier choices despite financial pressures
INDUSTRY PERFORMANCE
Consumers pay more attention to what goes into their food and beverages
High protein claims capturing the attention of a wider audience
WHAT’S NEXT
GLP-1 drugs could shake up the market
COUNTRY REPORTS DISCLAIMER

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