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HW Cooking Ingredients and Meals in New Zealand

Publisher Euromonitor International
Published Jan 20, 2026
Length 13 Pages
SKU # EP20807750

Description

Health and wellness continued to influence New Zealanders’ food choices in 2024, with consumers increasingly scrutinising ingredient lists and favouring products positioned as natural, functional, and aligned with dietary preferences. At the same time, value for money remained central due to cost-of-living pressures, meaning brands that delivered both affordability and credible health cues gained traction. This supported stronger demand for solutions that simplify meal preparation without compro...

Euromonitor International's HW Cooking Ingredients and Meals in New Zealand report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Cooking Ingredients and Meals by Type, HW Edible Oils, HW Meals and Soups, HW Sauces, Dips and Condiments, HW Sweet Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Cooking Ingredients and Meals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

13 Pages
HW Cooking Ingredients and Meals in New Zealand
Euromonitor International
January 2026
List Of Contents And Tables
HW COOKING INGREDIENTS AND MEALS IN NEW ZEALAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Health-led convenience supports everyday cooking decisions
INDUSTRY PERFORMANCE
Health-conscious choices remain strong despite ongoing price pressure
Vegetarian cooking ingredients and meals gains relevance through flexitarian lifestyles and inclusivity
Natural, low sugar and functional positioning expand beyond niche products
WHAT’S NEXT
Functional health, local sourcing and “fake-away” flavours will shape innovation
Vegetarian is expected to grow as plant-based solutions become more mainstream
Natural and functional claims will keep growing, especially in spreads and meal enhancers
CATEGORY DATA
Table 1 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 4 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 5 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 6 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 7 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 8 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN NEW ZEALAND
EXECUTIVE SUMMARY
Wellness becomes more “everyday” as consumers balance clean choices with cost pressures
INDUSTRY PERFORMANCE
Sugar reduction becomes the default, driven by weight management and long-term health priorities
“Better for you” evolves beyond avoidance into functional, natural and free-from choices
WHAT’S NEXT
More targeted wellness will drive growth, led by functional segmentation and clean-label credibility
COUNTRY REPORTS DISCLAIMER

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