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HW Cooking Ingredients and Meals in Japan

Publisher Euromonitor International
Published Dec 23, 2025
Length 14 Pages
SKU # EP20680576

Description

In Japan, the largest claim in health and wellness cooking ingredients and meals is low salt followed by natural claims. Japanese cuisine is very high in salt and health concerns are driving consumers toward lower salt variants. Mutenka is a growing trend in Japan, referring to clean-label products without additives, preservatives and even sugar.

Euromonitor International's HW Cooking Ingredients and Meals in Japan report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2020-2024, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: HW Cooking Ingredients and Meals by Type, HW Edible Oils, HW Meals and Soups, HW Sauces, Dips and Condiments, HW Sweet Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Cooking Ingredients and Meals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

14 Pages
HW Cooking Ingredients and Meals in Japan
Euromonitor International
December 2025
List Of Contents And Tables
HW COOKING INGREDIENTS AND MEALS IN JAPAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Lower salt and clean-labels are prominent claims
INDUSTRY PERFORMANCE
Health and wellness innovations gain traction, notably in frozen ready meals and meal kits
Low salt is one of the largest claims in Japan
Natural is also among the largest claims led by ‘mutenka’ (clean-label) products
WHAT’S NEXT
Ageing population will be a key focus of innovations
Low salt claims will continue to emerge to address health and beauty concerns
Natural trend is ripe for further development
CATEGORY DATA
Table 1 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 4 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 5 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 6 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 7 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 8 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN JAPAN
EXECUTIVE SUMMARY
Japanese have strong interest in health and wellness claims
INDUSTRY PERFORMANCE
Nutritional support and weight management shapes demand patterns
Natural claims are important to Japanese consumers
WHAT’S NEXT
Strong outlook for health and wellness
COUNTRY REPORTS DISCLAIMER

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