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HW Cooking Ingredients and Meals in Denmark

Publisher Euromonitor International
Published Jan 12, 2026
Length 15 Pages
SKU # EP20773120

Description

In 2024 in Denmark, health and sustainability trends were driving demand for low sugar, low salt, organic, and plant-based claims, particularly in sauces, dips, edible oils, and ready meals. Organic and clean-label products remained important, supported by government initiatives and retailer expansion, even as economic pressures slowed growth. Plant-based and vegetarian options continued to grow, though some brands shifted from diet-focused labels to flavour-led marketing to appeal to a wider au...

Euromonitor International's HW Cooking Ingredients and Meals in Denmark report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Cooking Ingredients and Meals by Type, HW Edible Oils, HW Meals and Soups, HW Sauces, Dips and Condiments, HW Sweet Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Cooking Ingredients and Meals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

15 Pages
HW Cooking Ingredients and Meals in Denmark
Euromonitor International
January 2026
List Of Contents And Tables
HW COOKING INGREDIENTS AND MEALS IN DENMARK
KEY DATA FINDINGS
2024 DEVELOPMENTS
Health, sustainability and flavour drive trends in cooking ingredients and meals
INDUSTRY PERFORMANCE
Health and sustainability trends support organic, plant-based and low sugar claims
Slowing organic sales are offset by policy support and retail expansion in Denmark
Retail-led expansion accelerates vegetarian and vegan offerings in Danish cooking ingredients and meals
WHAT’S NEXT
Health and sustainability priorities are set to impact product development and sales in cooking ingredients and meals
Economic pressure may slow organic sales despite strong consumer trust and industry advocacy
Taste-first positioning may challenge the long-term appeal of the vegetarian claim
CATEGORY DATA
Table 1 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 4 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 5 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 6 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 7 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 8 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN DENMARK
EXECUTIVE SUMMARY
Clean label, fortified and functional innovation drives demand in Danish food and drink
INDUSTRY PERFORMANCE
Plant-based, fortified and functional innovation drives sales of food and drink in Denmark
Demand for transparency and sustainability supported sales of health claims in 2024
WHAT’S NEXT
Rising demand for low-calorie, functional, and clean label foods is expected in Denmark
COUNTRY REPORTS DISCLAIMER

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