Report cover image

Gum in New Zealand

Publisher Euromonitor International
Published Jul 23, 2025
Length 20 Pages
SKU # EP20240747

Description

Retail value sales of gum in New Zealand have seen stable growth in 2025, underpinned by price normalisation after the previous year’s inflationary peak. Market growth reflects a return to pre-pandemic behavioural patterns, with consumer demand stabilising as daily routines involving oral care and social engagement resume. In particular, the revival of face-to-face interactions, such as office attendance, socialising, and domestic travel, has prompted a growing number of consumers to incorporate...

Euromonitor International's Gum in New Zealand report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Bubble Gum, Chewing Gum.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gum market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

20 Pages
Gum in New Zealand
Euromonitor International
July 2025
List Of Contents And Tables
GUM IN NEW ZEALAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Shifting from impulse refreshment to functional wellness driven by innovation and routine recovery.
Wrigley leads gum thanks to local investment and functional innovation
Grocery retailers drive gum sales as routine and impulse behaviours converge
PROSPECTS AND OPPORTUNITIES
Consolidated market, rising health demands, and evolving retail dynamics shape trajectory
Functional gum set to unlock growth opportunities
Sustainability will become a growing focus
CATEGORY DATA
Table 1 Sales of Gum by Category: Volume 2020-2025
Table 2 Sales of Gum by Category: Value 2020-2025
Table 3 Sales of Gum by Category: % Volume Growth 2020-2025
Table 4 Sales of Gum by Category: % Value Growth 2020-2025
Table 5 Sales of Gum by Flavour: Rankings 2020-2025
Table 6 NBO Company Shares of Gum: % Value 2021-2025
Table 7 LBN Brand Shares of Gum: % Value 2022-2025
Table 8 Distribution of Gum by Format: % Value 2020-2025
Table 9 Forecast Sales of Gum by Category: Volume 2025-2030
Table 10 Forecast Sales of Gum by Category: Value 2025-2030
Table 11 Forecast Sales of Gum by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Gum by Category: % Value Growth 2025-2030
SNACKS IN NEW ZEALAND
EXECUTIVE SUMMARY
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
MARKET DATA
Table 13 Sales of Snacks by Category: Volume 2020-2025
Table 14 Sales of Snacks by Category: Value 2020-2025
Table 15 Sales of Snacks by Category: % Volume Growth 2020-2025
Table 16 Sales of Snacks by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Snacks: % Value 2021-2025
Table 18 LBN Brand Shares of Snacks: % Value 2022-2025
Table 19 Penetration of Private Label by Category: % Value 2020-2025
Table 20 Distribution of Snacks by Format: % Value 2020-2025
Table 21 Forecast Sales of Snacks by Category: Volume 2025-2030
Table 22 Forecast Sales of Snacks by Category: Value 2025-2030
Table 23 Forecast Sales of Snacks by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Snacks by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us