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Gum in Thailand

Publisher Euromonitor International
Published Jul 23, 2025
Length 18 Pages
SKU # EP20240712

Description

Sales of gum in Thailand have continued to decline in value and volume terms in 2025. Gum has faced strong competition from mints and medicated confectionery as these products not only freshen breath but can also be swallowed, while chewing gum is not supposed to be swallowed, making it less convenient. In addition, chewing gum also creates noise, which can be seen as inappropriate if chewed in public or at work, leading some people to avoid chewing gum and to consume mints or medicated confecti...

Euromonitor International's Gum in Thailand report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Bubble Gum, Chewing Gum.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gum market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

18 Pages
Gum in Thailand
Euromonitor International
July 2025
List Of Contents And Tables
GUM IN THAILAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Gum sales slump due to competition from other categories and product limitations
Mondelez leads thanks to Dentyne's success
Hypermarkets leads distribution while supermarkets show dynamic growth
PROSPECTS AND OPPORTUNITIES
Gum poised for stagnation due to limited competition and innovation
Fewer players and brand discontinuations as demand falls
Focus on health and beauty shifts innovation towards functional benefits
CATEGORY DATA
Table 1 Sales of Gum by Category: Volume 2020-2025
Table 2 Sales of Gum by Category: Value 2020-2025
Table 3 Sales of Gum by Category: % Volume Growth 2020-2025
Table 4 Sales of Gum by Category: % Value Growth 2020-2025
Table 5 Sales of Gum by Flavour: Rankings 2020-2025
Table 6 NBO Company Shares of Gum: % Value 2021-2025
Table 7 LBN Brand Shares of Gum: % Value 2022-2025
Table 8 Distribution of Gum by Format: % Value 2020-2025
Table 9 Forecast Sales of Gum by Category: Volume 2025-2030
Table 10 Forecast Sales of Gum by Category: Value 2025-2030
Table 11 Forecast Sales of Gum by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Gum by Category: % Value Growth 2025-2030
SNACKS IN THAILAND
EXECUTIVE SUMMARY
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
MARKET DATA
Table 13 Sales of Snacks by Category: Volume 2020-2025
Table 14 Sales of Snacks by Category: Value 2020-2025
Table 15 Sales of Snacks by Category: % Volume Growth 2020-2025
Table 16 Sales of Snacks by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Snacks: % Value 2021-2025
Table 18 LBN Brand Shares of Snacks: % Value 2022-2025
Table 19 Penetration of Private Label by Category: % Value 2020-2025
Table 20 Distribution of Snacks by Format: % Value 2020-2025
Table 21 Forecast Sales of Snacks by Category: Volume 2025-2030
Table 22 Forecast Sales of Snacks by Category: Value 2025-2030
Table 23 Forecast Sales of Snacks by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Snacks by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources

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