Gum in the US

In 2025, value sales for gum in the US are rising modestly, with this growth primarily reflecting inflation rather than stronger consumer demand. Gum volume sales have been on a downward trend since 2023, aligned with pre-pandemic trends as consumers increasingly shift away from gum towards healthier snack alternatives. A significant factor behind this change is gum’s perceived lack of nutritional benefit, which has reduced its appeal among health-conscious consumers. Moreover, growing consumer... Euromonitor International's Gum in USA report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change. Product coverage: Bubble Gum, Chewing Gum. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the Gum market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.


Gum in the US
Euromonitor International
June 2025
List Of Contents And Tables
GUM IN THE US
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising health awareness subverts volume sales
Mars Wrigley leads with focus on innovation
Continued consumer shift towards value-oriented channels
PROSPECTS AND OPPORTUNITIES
Functional innovations drive cautious optimism
Bubble gum faces only limited novelty
Functional claims will become more prevalent in response to rising demand
CATEGORY DATA
Table 1 Sales of Gum by Category: Volume 2020-2025
Table 2 Sales of Gum by Category: Value 2020-2025
Table 3 Sales of Gum by Category: % Volume Growth 2020-2025
Table 4 Sales of Gum by Category: % Value Growth 2020-2025
Table 5 Sales of Gum by Flavour: Rankings 2020-2025
Table 6 NBO Company Shares of Gum: % Value 2021-2025
Table 7 LBN Brand Shares of Gum: % Value 2022-2025
Table 8 Distribution of Gum by Format: % Value 2020-2025
Table 9 Forecast Sales of Gum by Category: Volume 2025-2030
Table 10 Forecast Sales of Gum by Category: Value 2025-2030
Table 11 Forecast Sales of Gum by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Gum by Category: % Value Growth 2025-2030
SNACKS IN THE US
EXECUTIVE SUMMARY
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
MARKET DATA
Table 13 Sales of Snacks by Category: Volume 2020-2025
Table 14 Sales of Snacks by Category: Value 2020-2025
Table 15 Sales of Snacks by Category: % Volume Growth 2020-2025
Table 16 Sales of Snacks by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Snacks: % Value 2021-2025
Table 18 LBN Brand Shares of Snacks: % Value 2022-2025
Table 19 Penetration of Private Label by Category: % Value 2020-2025
Table 20 Distribution of Snacks by Format: % Value 2020-2025
Table 21 Forecast Sales of Snacks by Category: Volume 2025-2030
Table 22 Forecast Sales of Snacks by Category: Value 2025-2030
Table 23 Forecast Sales of Snacks by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Snacks by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources

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