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Global Overview of Households

Published Aug 05, 2025
Length 45 Pages
SKU # EP20320791

Description

Changes underway in the households landscape demonstrate the unmistakable impact of urbanisation, ageing populations and shifting attitudes to personal fulfilment. New priorities are emerging as solo living gains international prevalence and the 60+ demographic grows in influence, while economic turbulence takes its toll. This report examines the factors reshaping where and how we live, and considers the implications for strategy planning.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
• Identify factors driving change now and in the future
• Understand motivation
• Forward-looking outlook
• Briefings and presentation should provoke lively discussion at senior level
• Take a step back from micro trends
• Get up to date estimates and comment

Table of Contents

45 Pages
Introduction
State of households
Future outlook
Conclusion
Rankings of key indicators

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