
Germany Traditional Toys and Games
Description
Traditional Toys and Games in Germany
In 2023, value sales of traditional toys and games in Germany continued to decline, as the post-pandemic effect lingered. German consumers’ general reluctance to purchase non-essentials, not considered urgent or necessary for the purpose of saving money, was driven by the cost-of-living crisis and hindered a stronger performance by the category. At the height of the pandemic, demand for traditional toys and games grew considerably in Germany, but in an attempt to reduce discretionary spending, c...
Euromonitor International's Traditional Toys and Games in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Action Figures and Accessories, Arts and Crafts, Baby and Infant, Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School, Remote Control Toys, Ride-On Vehicles, Scientific/Educational.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Traditional Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
19 Pages
- Traditional Toys and Games in Germany
- Euromonitor International
- June 2024
- List Of Contents And Tables
- TRADITIONAL TOYS AND GAMES IN GERMANY
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Sales of traditional toys and games continue to decline in 2023
- Licences and “kidults” influence demand in Germany
- Traditional toys and games stores resumes decline after temporary uptick in 2022
- PROSPECTS AND OPPORTUNITIES
- Increasing demand for children’s toys with an educational purpose
- “Kidults” and the value of play to garner greater focus
- Digitalisation within traditional toys and games
- CATEGORY DATA
- Table 1 Sales of Traditional Toys and Games by Category: Value 2018-2023
- Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2018-2023
- Table 3 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2018-2023
- Table 4 NBO Company Shares of Traditional Toys and Games: % Value 2019-2023
- Table 5 LBN Brand Shares of Traditional Toys and Games: % Value 2020-2023
- Table 6 Distribution of Traditional Toys and Games by Format: % Value 2018-2023
- Table 7 Forecast Sales of Traditional Toys and Games by Category: Value 2023-2028
- Table 8 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2023-2028
- Table 9 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2023-2028
- TOYS AND GAMES IN GERMANY
- EXECUTIVE SUMMARY
- Toys and games in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for toys and games?
- MARKET DATA
- Table 10 Sales of Toys and Games by Category: Value 2018-2023
- Table 11 Sales of Toys and Games by Category: % Value Growth 2018-2023
- Table 12 NBO Company Shares of Toys and Games: % Value 2019-2023
- Table 13 LBN Brand Shares of Toys and Games: % Value 2020-2023
- Table 14 Distribution of Toys and Games by Format: % Value 2018-2023
- Table 15 Forecast Sales of Toys and Games by Category: Value 2023-2028
- Table 16 Forecast Sales of Toys and Games by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Pricing
Currency Rates
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