Category: General Cosmetics & Personal Care
General Cosmetics & Personal Care market research reports by Euromonitor International
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Retail Adult Incontinence in the Netherlands
In 2024, value sales of retail adult incontinence increased, primarily driven by the ageing population and growing consumer awareness. The Netherlands’ expanding elderly demographic contributed to sustained demand, as incontinence remains a common issue associated with ageing. Increased public aware ... Read More
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Away-From-Home Tissue and Hygiene in the Netherlands
Value sales of away-from-home tissue increased in 2024, reflecting the continued recovery of demand following recent disruptions. Growth was largely driven by demographic changes, the rebound of the hospitality sector, and increased hygiene awareness. However, cost containment measures in healthcare ... Read More
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Tissue and Hygiene in the Netherlands
Sales of tissue and hygiene in the Netherlands rose in 2024, driven by inflationary pressures, evolving consumer preferences, and shifts in distribution dynamics. While sustainability remained a dominant theme, affordability became increasingly critical as consumers faced cost-of-living challenges. ... Read More
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Tissue and Hygiene in Kenya
Sales of tissue and hygiene in Kenya rose notably in value terms in 2024, driven primarily by robust consumer demand and increased adoption of disposable hygiene products. In volume terms, the market also experienced moderate growth, driven by continued urbanisation, higher disposable incomes, and t ... Read More
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Tissue and Hygiene in El Salvador
Sales of tissue and hygiene rose at a moderate level in both retail value and volume terms in 2024. The Salvadoran market experienced some price stability across most tissue and hygiene product categories. However, consumers continued to be impacted by a higher cumulative cost of living that had dev ... Read More
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Retail Adult Incontinence in Kenya
Value sales of retail adult incontinence increased moderately in 2024, reflecting growth from a relatively small market base. Despite expanding awareness, adult incontinence remains relatively unknown in Kenya, with persistent social stigma influencing consumer perceptions and adoption. Moderate/hea ... Read More
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Wipes in Vietnam
Wipes in Vietnam benefited from rising income levels and improved living standards in 2024, supporting growth for the overall category. Vietnamese consumers increasingly use wipes both at home and on the go as quick and convenient solutions for maintaining cleanliness. Growth is further fuelled by a ... Read More
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Personal Care Appliances in India
Hair care appliances in India, including hair dryers, hair styling appliances and hair and beard trimmers, recorded robust growth in 2024, due to a rising emphasis on physical appearance and personal grooming by local consumers. Euromonitor International's Personal Care Appliances in India report of ... Read More
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Tissue and Hygiene in Malaysia
Retail tissue sales in Malaysia 2024 slowed slightly compared to the previous year, as the effect of inflation has begun to subside, and prices have stabilised. A civil servant salary increase of more than 13%, that began in December 2024, is likely to boost local consumer spending by improving purc ... Read More
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Retail Tissue in Bulgaria
Retail tissue developed positively in current value terms over 2024, although there was a noticeable slowdown compared to recent years, due to falling inflation and price stabilisation. Volume sales rose slightly as the propensity to buy some additional retail tissue products improved, notably paper ... Read More
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Rx/Reimbursement Adult Incontinence in Colombia
Despite significant challenges within Colombia’s healthcare system – including government interventions affecting major EPS providers such as Sanitas, Nueva EPS, and Famisanar, as well as the financial struggles prompting Sura and Compensar to request withdrawal from the system – Rx/reimbursement in ... Read More
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Retail Adult Incontinence in Colombia
Retail value sales of adult incontinence products experienced positive growth in 2024, driven by increasing awareness of urinary health issues and a reduction in the stigma associated with incontinence. Consumers are becoming more confident in seeking out specialised products that cater to their nee ... Read More
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Tissue and Hygiene in Iraq
Tissue and hygiene products saw a slight increase in popularity in Iraq in 2024. Consumers displayed growing interest in higher quality products that offered added value. However, price remained a key factor in purchasing decisions, with the increasing number of smaller players offering low-priced p ... Read More
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Tissue and Hygiene in Hong Kong, China
Tissue and hygiene in Hong Kong demonstrated a steady performance in 2024, bolstered by improved international visitor inflows. However, local consumers have been facing tighter budgets amid rising living costs, prompting a shift towards volume and value discounts. Tourist spending has notably decre ... Read More
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Wipes in France
Consumers in France lost touch with pandemic-era habits in 2024, leading to a continued decline in current value sales of wipes at a faster pace than in 2023. Personal wipes remained the largest subcategory within wipes in both volume and current value terms, though sales for both measures fell over ... Read More
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Away-From-Home Tissue and Hygiene in Hong Kong, China
In 2024, away-from-home tissue in Hong Kong recorded another year of solid growth rates, with AFH toilet paper comprising the largest value category. This growth was bolstered by a resurgence in international tourism and various government initiatives, due to the continuous relaxation of travel rest ... Read More
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Wipes in Malaysia
The effect of inflation subsided in 2024, causing prices for wipes in Malaysia to stabilise and helping to maintain category spending. Despite stabilising prices, value sales continued to rise, partly because the popularity of e-commerce encouraged brands to compete on price in an effort to gain mar ... Read More
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Wipes in Germany
Value sales of wipes in Germany continued to rise in 2024 as local consumers used them as alternatives to tissue products for various purposes. Personal wipes was the largest category in 2024, with value sales rising by single digits and demand remaining fairly stable. General purpose wipes are used ... Read More
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Wipes in Hong Kong, China
Sales of wipes in Hong Kong continued to rise in 2024. General purpose wipes, included under the largest value category of personal wipes, emerged as the most dynamic performer during the year. This growth can largely be attributed to the sustained hygiene practices adopted by local consumers, along ... Read More
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Retail Tissue in Malaysia
In 2024, the effect of inflation in Malaysia subsided, helping retail tissue prices to stabilise. This supported solid growth in both value and volume terms. The availability of tissue products shipped directly from China at competitive prices has also led to lower unit prices, although most brands ... Read More
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Retail Adult Incontinence in the US
Current value growth remained significant in retail adult incontinence in the US in 2024, impacted by the lingering effects of inflation, and new product launches in moderate/heavy adult incontinence. The latter also remained the category with the highest value sales in 2024. Volume sales also incre ... Read More
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Tissue and Hygiene in the US
Tissue and hygiene in the US witnessed continued current value growth in 2024, although this was slower than in the previous year, due to easing strain on price growth and inflation. While unit price growth was comparatively lower in 2024 than in the previous year, there remained a complicated relat ... Read More
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Retail Adult Incontinence in the United Arab Emirates
Retail adult incontinence in the United Arab Emirates continued to experience both rising volume and value sales during 2024, with sales of light and moderate/heavy formats performing well. This growth was primarily fuelled by increasing awareness of incontinence issues, defying prevalent societal t ... Read More
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Health and Beauty Specialists in the Philippines
Health and beauty specialists in the Philippines posted robust performance in current value terms in 2024, buoyed by increased mobility and the return to their physical office environments which led to greater vibrancy in the brick-and-mortar retail landscape. Consumers are eager to maintain a polis ... Read More
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Retail Adult Incontinence in Italy
Retail adult incontinence in Italy continued to rise in 2024, driven by a silver-age population maintaining more active lifestyles and by gaps in the National Sanitary System, which mainly provides heavy adult incontinence solutions that do not address moderate needs. Stigma around adult incontinenc ... Read More
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