Future of Functional: Wellness in a Can

Beverages are no longer just about refreshment and hydration - they’re about sleep, focus, gut health and beauty, delivered in cans and sold via algorithms. This report unpacks the global rise of functional drinks, from TikTok-fuelled demand to regulatory grey zones, and explores what brands must know to innovate safely, price strategically and lead credibly in a fragmented, fast-moving market.


Euromonitor International's Future of Functional: Wellness in a Can global briefing offers an insight into to the size and shape of the Soft Drinks market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The analysis can focus on value and volume for both off trade and on trade.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.