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Full-Service Restaurants in Morocco

Publisher Euromonitor International
Published Aug 18, 2025
Length 25 Pages
SKU # EP20344627

Description

In 2024, Morocco’s full-service restaurant sector continued its evolution, shaped by shifting urban lifestyles and rising consumer expectations. The segment recorded steady growth, with both chained and independent operators expanding their footprint, particularly in key urban centres such as Casablanca and Marrakech.

Euromonitor International's Full-Service Restaurants in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Chained Full-Service Restaurants, Full-Service Restaurants by Type, Independent Full-Service Restaurants.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Full-Service Restaurants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

25 Pages
Full-Service Restaurants in Morocco
Euromonitor International
August 2025
List Of Contents And Tables
FULL-SERVICE RESTAURANTS IN MOROCCO
KEY DATA FINDINGS
2024 DEVELOPMENTS
Full-service restaurants record steady growth as urban lifestyles and dining expectations evolve
Akwa group leads full-service restaurants despite rising competition from expanding brands
Morocco’s full-service restaurants begin to shift towards multi-channel fulfilment to meet evolving consumer demands
PROSPECTS AND OPPORTUNITIES
Urban lifestyle trends and demand for experiential dining are set to drive growth
Consumers will increasingly value experiential dining alongside quality cuisine
Online ordering and delivery will provide an opportunity to compete with limited-service formats
CATEGORY DATA
Table 1 Full-Service Restaurants by Category: Units/Outlets 2019-2024
Table 2 Sales in Full-Service Restaurants by Category: Number of Transactions 2019-2024
Table 3 Sales in Full-Service Restaurants by Category: Foodservice Value 2019-2024
Table 4 Full-Service Restaurants by Category: % Units/Outlets Growth 2019-2024
Table 5 Sales in Full-Service Restaurants by Category: % Transaction Growth 2019-2024
Table 6 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2019-2024
Table 7 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2020-2024
Table 8 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2021-2024
Table 9 Forecast Full-Service Restaurants by Category: Units/Outlets 2024-2029
Table 10 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2024-2029
Table 11 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2024-2029
Table 12 Forecast Full-Service Restaurants by Category: % Units/Outlets Growth 2024-2029
Table 13 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2024-2029
Table 14 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2024-2029
CONSUMER FOODSERVICE IN MOROCCO
EXECUTIVE SUMMARY
Consumer foodservice in 2024: The big picture
2024 key trends
Competitive landscape
Independent foodservice developments
What next for consumer foodservice?
MARKET DATA
Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2019-2024
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2019-2024
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2024
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2019-2024
Table 19 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2019-2024
Table 20 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2024
Table 21 Sales in Consumer Foodservice by Location: % Foodservice Value 2019-2024
Table 22 Sales in Consumer Foodservice by Fulfillment: % Foodservice Value 2019-2024
Table 23 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2020-2024
Table 24 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2021-2024
Table 25 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2024
Table 26 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2024-2029
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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