Report cover image

Fresh Food in the United Kingdom

Publisher Euromonitor International
Published Dec 18, 2025
Length 75 Pages
SKU # EP20677047

Description

Fresh food sales in the UK continued to growth in total volume terms in 2025 despite rising prices and ongoing economic pressures, alongside disruptions to the supply chain. While value remained a key concern, sales were also influenced by the growing focus on healthy eating and sustainability. Grocery retailers continued to play a key role in the sale and promotion of fresh foods, with expanded offerings of locally-grown produce and private label lines winning over consumers.

Euromonitor International's Fresh Food in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2020-2024, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2029 illustrate how the market is set to change.


Product coverage: Eggs, Fish and Seafood, Fruits, Meat, Nuts, Pulses, Starchy Roots, Sugar and Sweeteners, Vegetables.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Fresh Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

75 Pages
Fresh Food in the United Kingdom
Euromonitor International
December 2025
List Of Contents And Tables
FRESH FOOD IN THE UNITED KINGDOM
EXECUTIVE SUMMARY
Fresh food sees solid growth in 2025 despite headwinds
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Fresh food sales influenced by economic pressures and health concerns in 2025
Financial pressures push consumers to favour cheaper alternatives
Despite supply pressures demand for many fresh foods remains strong
WHAT’S NEXT?
Positive outlook for the UK’s fresh food market
Healthy eating campaigns should benefit fresh food sales
Sustainability a growing concern
CHANNELS
Supermarkets, hypermarkets and discounters dominate sales of fresh food
Sustainability adds value to the market
MARKET DATA
Table 1 Total Sales of Fresh Food by Category: Total Volume 2020-2025
Table 2 Total Sales of Fresh Food by Category: % Total Volume Growth 2020-2025
Table 3 Retail Sales of Fresh Food by Category: Volume 2020-2025
Table 4 Retail Sales of Fresh Food by Category: % Volume Growth 2020-2025
Table 5 Retail Sales of Fresh Food by Category: Value 2020-2025
Table 6 Retail Sales of Fresh Food by Category: % Value Growth 2020-2025
Table 7 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2020-2025
Table 8 Retail Distribution of Fresh Food by Format: % Volume 2020-2025
Table 9 Forecast Total Sales of Fresh Food by Category: Total Volume 2025-2030
Table 10 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2025-2030
Table 11 Forecast Retail Sales of Fresh Food by Category: Volume 2025-2030
Table 12 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2025-2030
Table 13 Forecast Retail Sales of Fresh Food by Category: Value 2025-2030
Table 14 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
MEAT IN THE UNITED KINGDOM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Price rises put pressure on demand for beef and lamb
INDUSTRY PERFORMANCE
Poultry gains share as beef and lamb sales suffer due to price increases
Processed meat retains its appeal amid price sensitivity and convenience
WHAT’S NEXT?
Gradual recovery expected with poultry remaining key to growth
Online butcher services and imports set to reshape the availability of meat in the UK
Summary 2 Major Processors of Meat 2025
CATEGORY DATA
Table 15 Total Sales of Meat by Category: Total Volume 2020-2025
Table 16 Total Sales of Meat by Category: % Total Volume Growth 2020-2025
Table 17 Retail Sales of Meat by Category: Volume 2020-2025
Table 18 Retail Sales of Meat by Category: % Volume Growth 2020-2025
Table 19 Retail Sales of Meat by Category: Value 2020-2025
Table 20 Retail Sales of Meat by Category: % Value Growth 2020-2025
Table 21 Retail Sales of Meat by Packaged vs Unpackaged: % Volume 2020-2025
Table 22 Forecast Sales of Meat by Category: Total Volume 2025-2030
Table 23 Forecast Sales of Meat by Category: % Total Volume Growth 2025-2030
Table 24 Forecast Retail Sales of Meat by Category: Volume 2025-2030
Table 25 Forecast Retail Sales of Meat by Category: % Volume Growth 2025-2030
Table 26 Forecast Retail Sales of Meat by Category: Value 2025-2030
Table 27 Forecast Retail Sales of Meat by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
FISH AND SEAFOOD IN THE UNITED KINGDOM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising prices push fish and seafood out of the reach of some households
INDUSTRY PERFORMANCE
Fish and seafood sales struggle amid cost-of-living pressures
Sustainability and provenance sustain the appeal of premium seafood
WHAT’S NEXT?
High costs and supply limits shape the outlook for fish and seafood
Balancing affordability and sustainability will become key to success
Summary 3 Major Processors of Fish and Seafood 2025
CATEGORY DATA
Table 28 Total Sales of Fish and Seafood by Category: Total Volume 2020-2025
Table 29 Total Sales of Fish and Seafood by Category: % Total Volume Growth 2020-2025
Table 30 Retail Sales of Fish and Seafood by Category: Volume 2020-2025
Table 31 Retail Sales of Fish and Seafood by Category: % Volume Growth 2020-2025
Table 32 Retail Sales of Fish and Seafood by Category: Value 2020-2025
Table 33 Retail Sales of Fish and Seafood by Category: % Value Growth 2020-2025
Table 34 Retail Sales of Fish and Seafood by Packaged vs Unpackaged: % Volume 2020-2025
Table 35 Forecast Total Sales of Fish and Seafood by Category: Total Volume 2025-2030
Table 36 Forecast Total Sales of Fish and Seafood by Category: % Total Volume Growth 2025-2030
Table 37 Forecast Retail Sales of Fish and Seafood by Category: Volume 2025-2030
Table 38 Forecast Retail Sales of Fish and Seafood by Category: % Volume Growth 2025-2030
Table 39 Forecast Retail Sales of Fish and Seafood by Category: Value 2025-2030
Table 40 Forecast Retail Sales of Fish and Seafood by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
PULSES IN THE UNITED KINGDOM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Pulses proving popular as a healthy, affordable and sustainable ingredient
INDUSTRY PERFORMANCE
Beans is the key growth driver as consumers make healthier choices
Ready-to-eat shelf stable variants challenge sales of fresh pulses
WHAT’S NEXT?
Public campaigns aim to boost the consumption of beans
New UK varieties of beans support climate resilience and soil health
Summary 4 Major Processors of Pulses 2025
CATEGORY DATA
Table 41 Total Sales of Pulses by Category: Total Volume 2020-2025
Table 42 Total Sales of Pulses by Category: % Total Volume Growth 2020-2025
Table 43 Retail Sales of Pulses by Category: Volume 2020-2025
Table 44 Retail Sales of Pulses by Category: % Volume Growth 2020-2025
Table 45 Retail Sales of Pulses by Category: Value 2020-2025
Table 46 Retail Sales of Pulses by Category: % Value Growth 2020-2025
Table 47 Retail Sales of Pulses by Packaged vs Unpackaged: % Volume 2020-2025
Table 48 Forecast Total Sales of Pulses by Category: Total Volume 2025-2030
Table 49 Forecast Total Sales of Pulses by Category: % Total Volume Growth 2025-2030
Table 50 Forecast Retail Sales of Pulses by Category: Volume 2025-2030
Table 51 Forecast Retail Sales of Pulses by Category: % Volume Growth 2025-2030
Table 52 Forecast Retail Sales of Pulses by Category: Value 2025-2030
Table 53 Forecast Retail Sales of Pulses by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
VEGETABLES IN THE UNITED KINGDOM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Focus on home cooking and healthy eating boosts sales of vegetables in 2025
INDUSTRY PERFORMANCE
Home cooking gains traction boosting sales of fresh vegetables
Erratic weather conditions impact the production of cucumbers and carrots
WHAT’S NEXT?
Removal of border checks cuts costs while sustainability remains a pressing concern
Campaigns and loyalty schemes aim to boost the intake of vegetables
Summary 5 Major Processors of Vegetables 2025
CATEGORY DATA
Table 54 Total Sales of Vegetables by Category: Total Volume 2020-2025
Table 55 Total Sales of Vegetables by Category: % Total Volume Growth 2020-2025
Table 56 Retail Sales of Vegetables by Category: Volume 2020-2025
Table 57 Retail Sales of Vegetables by Category: % Volume Growth 2020-2025
Table 58 Retail Sales of Vegetables by Category: Value 2020-2025
Table 59 Retail Sales of Vegetables by Category: % Value Growth 2020-2025
Table 60 Retail Sales of Vegetables by Packaged vs Unpackaged: % Volume 2020-2025
Table 61 Forecast Total Sales of Vegetables by Category: Total Volume 2025-2030
Table 62 Forecast Total Sales of Vegetables by Category: % Total Volume Growth 2025-2030
Table 63 Forecast Retail Sales of Vegetables by Category: Volume 2025-2030
Table 64 Forecast Retail Sales of Vegetables by Category: % Volume Growth 2025-2030
Table 65 Forecast Retail Sales of Vegetables by Category: Value 2025-2030
Table 66 Forecast Retail Sales of Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STARCHY ROOTS IN THE UNITED KINGDOM
KEY DATA FINDINGS
22025 DEVELOPMENTS
Potatoes props up the market with a healthy, versatile and affordable offering
INDUSTRY PERFORMANCE
Potatoes driving growth as prices stabilise and home cooking trend boosts sales
Competition from frozen processed potatoes persists amid demand for convenience
WHAT’S NEXT?
Weather volatility and irrigation costs put pressure on potato producers
New potato varieties and regenerative farming aim to cut costs
Summary 10 Major Processors of Starchy Roots 2025
CATEGORY DATA
Table 119 Total Sales of Starchy Roots by Category: Total Volume 2020-2025
Table 120 Total Sales of Starchy Roots by Category: % Total Volume Growth 2020-2025
Table 121 Retail Sales of Starchy Roots by Category: Volume 2020-2025
Table 122 Retail Sales of Starchy Roots by Category: % Volume Growth 2020-2025
Table 123 Retail Sales of Starchy Roots by Category: Value 2020-2025
Table 124 Retail Sales of Starchy Roots by Category: % Value Growth 2020-2025
Table 125 Retail Sales of Starchy Roots by Packaged vs Unpackaged: % Volume 2020-2025
Table 126 Forecast Total Sales of Starchy Roots by Category: Total Volume 2025-2030
Table 127 Forecast Total Sales of Starchy Roots by Category: % Total Volume Growth 2025-2030
Table 128 Forecast Retail Sales of Starchy Roots by Category: Volume 2025-2030
Table 129 Forecast Retail Sales of Starchy Roots by Category: % Volume Growth 2025-2030
Table 130 Forecast Retail Sales of Starchy Roots by Category: Value 2025-2030
Table 131 Forecast Retail Sales of Starchy Roots by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
FRUITS IN THE UNITED KINGDOM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sales of fruits post growth in 2025 thanks to the category’s healthy image
INDUSTRY PERFORMANCE
Health concerns, convenience, and retail support drive growth in fruits in 2025
Strawberry surplus drives UK fruit retail, while premium and imports face pressure
WHAT’S NEXT?
Value growth set to be driven by health concerns, premiumisation, and local sourcing
Creative branding and innovation can propel UK fresh fruit beyond commodity status
Summary 6 Major Processors of Fruits 2025
CATEGORY DATA
Table 67 Total Sales of Fruits by Category: Total Volume 2020-2025
Table 68 Total Sales of Fruits by Category: % Total Volume Growth 2020-2025
Table 69 Retail Sales of Fruits by Category: Volume 2020-2025
Table 70 Retail Sales of Fruits by Category: % Volume Growth 2020-2025
Table 71 Retail Sales of Fruits by Category: Value 2020-2025
Table 72 Retail Sales of Fruits by Category: % Value Growth 2020-2025
Table 73 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2020-2025
Table 74 Forecast Total Sales of Fruits by Category: Total Volume 2025-2030
Table 75 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2025-2030
Table 76 Forecast Retail Sales of Fruits by Category: Volume 2025-2030
Table 77 Forecast Retail Sales of Fruits by Category: % Volume Growth 2025-2030
Table 78 Forecast Retail Sales of Fruits by Category: Value 2025-2030
Table 79 Forecast Retail Sales of Fruits by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
NUTS IN THE UNITED KINGDOM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Nuts grow in popularity as a healthy and versatile food choice
INDUSTRY PERFORMANCE
Focus on healthy eating habits fuels demand for nuts
Competition from processed nut mixes persists but demand for versatile, clean label options remains robust
WHAT’S NEXT?
HFSS exemption set to boost sales through increased visibility
Unprocessed nuts strengthen appeal as demand for natural snacks grows
Summary 7 Major Processors of Nuts 2025
CATEGORY DATA
Table 80 Total Sales of Nuts by Category: Total Volume 2020-2025
Table 81 Total Sales of Nuts by Category: % Total Volume Growth 2020-2025
Table 82 Retail Sales of Nuts by Category: Volume 2020-2025
Table 83 Retail Sales of Nuts by Category: % Volume Growth 2020-2025
Table 84 Retail Sales of Nuts by Category: Value 2020-2025
Table 85 Retail Sales of Nuts by Category: % Value Growth 2020-2025
Table 86 Retail Sales of Nuts by Packaged vs Unpackaged: % Volume 2020-2025
Table 87 Forecast Total Sales of Nuts by Category: Total Volume 2025-2030
Table 88 Forecast Total Sales of Nuts by Category: % Total Volume Growth 2025-2030
Table 89 Forecast Retail Sales of Nuts by Category: Volume 2025-2030
Table 90 Forecast Retail Sales of Nuts by Category: % Volume Growth 2025-2030
Table 91 Forecast Retail Sales of Nuts by Category: Value 2025-2030
Table 92 Forecast Retail Sales of Nuts by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
EGGS IN THE UNITED KINGDOM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Eggs remains a popular staple
INDUSTRY PERFORMANCE
Sales of eggs rise with free-range and organic options driving value gains
Sustainability, innovation and affordability shaping the evolving eggs market
WHAT’S NEXT?
Affordability, animal welfare and premiumisation set to influence the market for eggs
Innovation and storytelling driving the next wave of premium value in eggs
Summary 8 Major Processors of Eggs 2025
CATEGORY DATA
Table 93 Total Sales of Eggs: Total Volume 2020-2025
Table 94 Total Sales of Eggs: % Total Volume Growth 2020-2025
Table 95 Retail Sales of Eggs: Volume 2020-2025
Table 96 Retail Sales of Eggs: % Volume Growth 2020-2025
Table 97 Retail Sales of Eggs: Value 2020-2025
Table 98 Retail Sales of Eggs: % Value Growth 2020-2025
Table 99 Retail Sales of Eggs by Packaged vs Unpackaged: % Volume 2020-2025
Table 100 Forecast Total Sales of Eggs: Total Volume 2025-2030
Table 101 Forecast Total Sales of Eggs: % Total Volume Growth 2025-2030
Table 102 Forecast Retail Sales of Eggs: Volume 2025-2030
Table 103 Forecast Retail Sales of Eggs: % Volume Growth 2025-2030
Table 104 Forecast Retail Sales of Eggs: Value 2025-2030
Table 105 Forecast Retail Sales of Eggs: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SUGAR AND SWEETENERS IN THE UNITED KINGDOM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Health concerns continue to eat away at sales of sugar
INDUSTRY PERFORMANCE
Natural sweeteners gain ground as consumers reduce their sugar intake
Cost pressures push households towards private label and bulk sugar options
WHAT’S NEXT?
Health policies and reformulation targets set to drive continued decline in sugar sales
Premiumisation emerges as provenance and wellness claims reshape sweeteners
Summary 9 Major Processors of Sugar and Sweeteners 2025
CATEGORY DATA
Table 106 Total Sales of Sugar and Sweeteners: Total Volume 2020-2025
Table 107 Total Sales of Sugar and Sweeteners: % Total Volume Growth 2020-2025
Table 108 Retail Sales of Sugar and Sweeteners: Volume 2020-2025
Table 109 Retail Sales of Sugar and Sweeteners: % Volume Growth 2020-2025
Table 110 Retail Sales of Sugar and Sweeteners: Value 2020-2025
Table 111 Retail Sales of Sugar and Sweeteners: % Value Growth 2020-2025
Table 112 Retail Sales of Sugar and Sweeteners by Packaged vs Unpackaged: % Volume 2020-2025
Table 113 Forecast Total Sales of Sugar and Sweeteners: Total Volume 2025-2030
Table 114 Forecast Total Sales of Sugar and Sweeteners: % Total Volume Growth 2025-2030
Table 115 Forecast Retail Sales of Sugar and Sweeteners: Volume 2025-2030
Table 116 Forecast Retail Sales of Sugar and Sweeteners: % Volume Growth 2025-2030
Table 117 Forecast Retail Sales of Sugar and Sweeteners: Value 2025-2030
Table 118 Forecast Retail Sales of Sugar and Sweeteners: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us