Fresh Food in Thailand
Description
Fresh food is being shaped by conflicting forces in Thailand. On the one hand, the ongoing rise in consumer health awareness and growing concerns about highly processed food are boosting interest in fresh produce. On the other, the rising demand for convenience in the midst of ever more hectic lifestyles is driving consumers towards processed options that require minimal preparation. Price also continues to play a key role, with budget consciousness encouraging consumers to be more cautious in t...
Euromonitor International's Fresh Food in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2021-2025, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Eggs, Fish and Seafood, Fruits, Meat, Nuts, Pulses, Starchy Roots, Sugar and Sweeteners, Vegetables.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Fresh Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Fresh Food in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2021-2025, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Eggs, Fish and Seafood, Fruits, Meat, Nuts, Pulses, Starchy Roots, Sugar and Sweeteners, Vegetables.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Fresh Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
75 Pages
- Fresh Food in Thailand
- Euromonitor International
- January 2026
- List Of Contents And Tables
- FRESH FOOD IN THAILAND
- EXECUTIVE SUMMARY
- Conflicting forces shaping development of fresh food in Thailand
- KEY DATA FINDINGS
- INDUSTRY PERFORMANCE
- Increasing competition
- Health awareness supports demand, but the desire for convenience presents a challenge
- WHAT’S NEXT?
- Increasing adoption of traceability technology to reassure consumers
- Rising interest in plant-based and organic food
- CHANNELS
- Wet markets remain important
- Expansion of online sales
- MARKET DATA
- Table 1 Total Sales of Fresh Food by Category: Total Volume 2020-2025
- Table 2 Total Sales of Fresh Food by Category: % Total Volume Growth 2020-2025
- Table 3 Retail Sales of Fresh Food by Category: Volume 2020-2025
- Table 4 Retail Sales of Fresh Food by Category: % Volume Growth 2020-2025
- Table 5 Retail Sales of Fresh Food by Category: Value 2020-2025
- Table 6 Retail Sales of Fresh Food by Category: % Value Growth 2020-2025
- Table 7 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2020-2025
- Table 8 Retail Distribution of Fresh Food by Format: % Volume 2020-2025
- Table 9 Forecast Total Sales of Fresh Food by Category: Total Volume 2025-2030
- Table 10 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2025-2030
- Table 11 Forecast Retail Sales of Fresh Food by Category: Volume 2025-2030
- Table 12 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2025-2030
- Table 13 Forecast Retail Sales of Fresh Food by Category: Value 2025-2030
- Table 14 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- MEAT IN THAILAND
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Demand for higher quality meat
- INDUSTRY PERFORMANCE
- Quality is key deciding factor for consumers
- Distribution channels are expanding beyond traditional retailers
- WHAT’S NEXT?
- Demand for certification and clean label is growing
- Adaptation of technology to automate and maximise production capabilities
- Summary 2 Major Processors of Meat 2025
- CATEGORY DATA
- Table 15 Total Sales of Meat by Category: Total Volume 2020-2025
- Table 16 Total Sales of Meat by Category: % Total Volume Growth 2020-2025
- Table 17 Retail Sales of Meat by Category: Volume 2020-2025
- Table 18 Retail Sales of Meat by Category: % Volume Growth 2020-2025
- Table 19 Retail Sales of Meat by Category: Value 2020-2025
- Table 20 Retail Sales of Meat by Category: % Value Growth 2020-2025
- Table 21 Retail Sales of Meat by Packaged vs Unpackaged: % Volume 2020-2025
- Table 22 Forecast Sales of Meat by Category: Total Volume 2025-2030
- Table 23 Forecast Sales of Meat by Category: % Total Volume Growth 2025-2030
- Table 24 Forecast Retail Sales of Meat by Category: Volume 2025-2030
- Table 25 Forecast Retail Sales of Meat by Category: % Volume Growth 2025-2030
- Table 26 Forecast Retail Sales of Meat by Category: Value 2025-2030
- Table 27 Forecast Retail Sales of Meat by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- FISH AND SEAFOOD IN THAILAND
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Health and wellness trend builds on strong tradition of consumption
- INDUSRTY PERFORMANCE
- Recovery of economy and tourism helps to sustain growth of fish and seafood
- Clean label and quality assurance are key for consumers
- WHAT’S NEXT?
- Digital platforms to continue to grow into the future
- Sustainability is a key focus area for producers
- Summary 3 Major Processors of Fish and Seafood 2025
- CATEGORY DATA
- Table 28 Total Sales of Fish and Seafood by Category: Total Volume 2020-2025
- Table 29 Total Sales of Fish and Seafood by Category: % Total Volume Growth 2020-2025
- Table 30 Retail Sales of Fish and Seafood by Category: Volume 2020-2025
- Table 31 Retail Sales of Fish and Seafood by Category: % Volume Growth 2020-2025
- Table 32 Retail Sales of Fish and Seafood by Category: Value 2020-2025
- Table 33 Retail Sales of Fish and Seafood by Category: % Value Growth 2020-2025
- Table 34 Retail Sales of Fish and Seafood by Packaged vs Unpackaged: % Volume 2020-2025
- Table 35 Forecast Total Sales of Fish and Seafood by Category: Total Volume 2025-2030
- Table 36 Forecast Total Sales of Fish and Seafood by Category: % Total Volume Growth 2025-2030
- Table 37 Forecast Retail Sales of Fish and Seafood by Category: Volume 2025-2030
- Table 38 Forecast Retail Sales of Fish and Seafood by Category: % Volume Growth 2025-2030
- Table 39 Forecast Retail Sales of Fish and Seafood by Category: Value 2025-2030
- Table 40 Forecast Retail Sales of Fish and Seafood by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- PULSES IN THAILAND
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Price increases hit demand
- INDUSTRY PERFORMANCE
- Volatile prices hinder growth of consumption
- Clean labels and product safety are key for consumers
- WHAT’S NEXT?
- Certification remains key in building consumers’ confidence and trust
- Pulses expected to benefit from growing health awareness and demand for healthier food products
- Summary 4 Major Processors of Pulses 2025
- CATEGORY DATA
- Table 41 Total Sales of Pulses by Category: Total Volume 2020-2025
- Table 42 Total Sales of Pulses by Category: % Total Volume Growth 2020-2025
- Table 43 Retail Sales of Pulses by Category: Volume 2020-2025
- Table 44 Retail Sales of Pulses by Category: % Volume Growth 2020-2025
- Table 45 Retail Sales of Pulses by Category: Value 2020-2025
- Table 46 Retail Sales of Pulses by Category: % Value Growth 2020-2025
- Table 47 Retail Sales of Pulses by Packaged vs Unpackaged: % Volume 2020-2025
- Table 48 Forecast Total Sales of Pulses by Category: Total Volume 2025-2030
- Table 49 Forecast Total Sales of Pulses by Category: % Total Volume Growth 2025-2030
- Table 50 Forecast Retail Sales of Pulses by Category: Volume 2025-2030
- Table 51 Forecast Retail Sales of Pulses by Category: % Volume Growth 2025-2030
- Table 52 Forecast Retail Sales of Pulses by Category: Value 2025-2030
- Table 53 Forecast Retail Sales of Pulses by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- VEGETABLES IN THAILAND
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Rising health consciousness supports demand for vegetables
- INDUSTRY PERFORMANCE
- Volatile prices were seen due to prolonged bad weather affecting yield quality and quantity
- Digital platforms expanding
- WHAT’S NEXT?
- Consumers set to seek high quality vegetables with clean labels
- Farmers are increasingly adopting technology to reduce the risk of bad harvests
- Summary 5 Major Processors of Vegetables 2025
- CATEGORY DATA
- Table 54 Total Sales of Vegetables by Category: Total Volume 2020-2025
- Table 55 Total Sales of Vegetables by Category: % Total Volume Growth 2020-2025
- Table 56 Retail Sales of Vegetables by Category: Volume 2020-2025
- Table 57 Retail Sales of Vegetables by Category: % Volume Growth 2020-2025
- Table 58 Retail Sales of Vegetables by Category: Value 2020-2025
- Table 59 Retail Sales of Vegetables by Category: % Value Growth 2020-2025
- Table 60 Retail Sales of Vegetables by Packaged vs Unpackaged: % Volume 2020-2025
- Table 61 Forecast Total Sales of Vegetables by Category: Total Volume 2025-2030
- Table 62 Forecast Total Sales of Vegetables by Category: % Total Volume Growth 2025-2030
- Table 63 Forecast Retail Sales of Vegetables by Category: Volume 2025-2030
- Table 64 Forecast Retail Sales of Vegetables by Category: % Volume Growth 2025-2030
- Table 65 Forecast Retail Sales of Vegetables by Category: Value 2025-2030
- Table 66 Forecast Retail Sales of Vegetables by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- STARCHY ROOTS IN THAILAND
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Rising awareness of nutritional value of starchy roots
- INDUSTRY PERFORMANCE
- Stable demand for starchy roots products
- Adjustment in crop varieties and adoption of technology as solutions to low yields
- WHAT’S NEXT?
- Greater demand expected as consumers become increasingly aware of starchy roots’ high nutritional value
- Seasonal volatility and weather-driven price fluctuations in tuber markets
- Summary 6 Major Processors of Starchy Roots 2025
- CATEGORY DATA
- Table 67 Total Sales of Starchy Roots by Category: Total Volume 2020-2025
- Table 68 Total Sales of Starchy Roots by Category: % Total Volume Growth 2020-2025
- Table 69 Retail Sales of Starchy Roots by Category: Volume 2020-2025
- Table 70 Retail Sales of Starchy Roots by Category: % Volume Growth 2020-2025
- Table 71 Retail Sales of Starchy Roots by Category: Value 2020-2025
- Table 72 Retail Sales of Starchy Roots by Category: % Value Growth 2020-2025
- Table 73 Retail Sales of Starchy Roots by Packaged vs Unpackaged: % Volume 2020-2025
- Table 74 Forecast Total Sales of Starchy Roots by Category: Total Volume 2025-2030
- Table 75 Forecast Total Sales of Starchy Roots by Category: % Total Volume Growth 2025-2030
- Table 76 Forecast Retail Sales of Starchy Roots by Category: Volume 2025-2030
- Table 77 Forecast Retail Sales of Starchy Roots by Category: % Volume Growth 2025-2030
- Table 78 Forecast Retail Sales of Starchy Roots by Category: Value 2025-2030
- Table 79 Forecast Retail Sales of Starchy Roots by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- FRUITS IN THAILAND
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Supply issues and price increases drive down volume sales
- INDUSTRY PERFORMANCE
- Consumers torn between price consciousness and health awareness
- Expanding retail horizons: from convenience stores to social commerce
- WHAT’S NEXT?
- Expansion of digital platforms
- Premium quality and organic appeal: health and sustainability driving fruit choices
- Summary 7 Major Processors of Fruits 2025
- CATEGORY DATA
- Table 80 Total Sales of Fruits by Category: Total Volume 2020-2025
- Table 81 Total Sales of Fruits by Category: % Total Volume Growth 2020-2025
- Table 82 Retail Sales of Fruits by Category: Volume 2020-2025
- Table 83 Retail Sales of Fruits by Category: % Volume Growth 2020-2025
- Table 84 Retail Sales of Fruits by Category: Value 2020-2025
- Table 85 Retail Sales of Fruits by Category: % Value Growth 2020-2025
- Table 86 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2020-2025
- Table 87 Forecast Total Sales of Fruits by Category: Total Volume 2025-2030
- Table 88 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2025-2030
- Table 89 Forecast Retail Sales of Fruits by Category: Volume 2025-2030
- Table 90 Forecast Retail Sales of Fruits by Category: % Volume Growth 2025-2030
- Table 91 Forecast Retail Sales of Fruits by Category: Value 2025-2030
- Table 92 Forecast Retail Sales of Fruits by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- NUTS IN THAILAND
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Nuts offers range of health benefits
- INDUSTRY PERFORMANCE
- Growth driven by health-driven demand and seasonal dynamics
- Weather and global trend drive cost fluctuations affecting price volatility
- WHAT’S NEXT?
- Storytelling marketing and product traceability
- Expansion of online distribution channel is expected to continue
- Summary 8 Major Processors of Nuts 2025
- CATEGORY DATA
- Table 93 Total Sales of Nuts by Category: Total Volume 2020-2025
- Table 94 Total Sales of Nuts by Category: % Total Volume Growth 2020-2025
- Table 95 Retail Sales of Nuts by Category: Volume 2020-2025
- Table 96 Retail Sales of Nuts by Category: % Volume Growth 2020-2025
- Table 97 Retail Sales of Nuts by Category: Value 2020-2025
- Table 98 Retail Sales of Nuts by Category: % Value Growth 2020-2025
- Table 99 Retail Sales of Nuts by Packaged vs Unpackaged: % Volume 2020-2025
- Table 100 Forecast Total Sales of Nuts by Category: Total Volume 2025-2030
- Table 101 Forecast Total Sales of Nuts by Category: % Total Volume Growth 2025-2030
- Table 102 Forecast Retail Sales of Nuts by Category: Volume 2025-2030
- Table 103 Forecast Retail Sales of Nuts by Category: % Volume Growth 2025-2030
- Table 104 Forecast Retail Sales of Nuts by Category: Value 2025-2030
- Table 105 Forecast Retail Sales of Nuts by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- EGGS IN THAILAND
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Strong role for eggs in traditional Thai diets
- INDUSTRY PERFORMANCE
- Demand continues to grow despite price volatility
- Diversification of distribution channels
- WHAT’S NEXT?
- Increasing demand for healthier food options - including eggs
- Technology adoption will continue to improve the fresh eggs industry
- Summary 9 Major Processors of Eggs 2025
- CATEGORY DATA
- Table 106 Total Sales of Eggs: Total Volume 2020-2025
- Table 107 Total Sales of Eggs: % Total Volume Growth 2020-2025
- Table 108 Retail Sales of Eggs: Volume 2020-2025
- Table 109 Retail Sales of Eggs: % Volume Growth 2020-2025
- Table 110 Retail Sales of Eggs: Value 2020-2025
- Table 111 Retail Sales of Eggs: % Value Growth 2020-2025
- Table 112 Retail Sales of Eggs by Packaged vs Unpackaged: % Volume 2020-2025
- Table 113 Forecast Total Sales of Eggs: Total Volume 2025-2030
- Table 114 Forecast Total Sales of Eggs: % Total Volume Growth 2025-2030
- Table 115 Forecast Retail Sales of Eggs: Volume 2025-2030
- Table 116 Forecast Retail Sales of Eggs: % Volume Growth 2025-2030
- Table 117 Forecast Retail Sales of Eggs: Value 2025-2030
- Table 118 Forecast Retail Sales of Eggs: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- SUGAR AND SWEETENERS IN THAILAND
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Growing sales despite rising health concerns
- INDUSTRY PERFORMANCE
- Ongoing economic recovery helps to maintain demand while consumer health awareness poses challenges
- Technology adoption to improve yield and protect the environment
- WHAT’S NEXT?
- Price and yield fluctuations coupled with consumer health awareness may slow down growth in the forecast period
- Government regulation is expected to reduce negative environmental impact of sugar cane production
- Summary 10 Major Processors of Sugar and Sweeteners 2025
- CATEGORY DATA
- Table 119 Total Sales of Sugar and Sweeteners: Total Volume 2020-2025
- Table 120 Total Sales of Sugar and Sweeteners: % Total Volume Growth 2020-2025
- Table 121 Retail Sales of Sugar and Sweeteners: Volume 2020-2025
- Table 122 Retail Sales of Sugar and Sweeteners: % Volume Growth 2020-2025
- Table 123 Retail Sales of Sugar and Sweeteners: Value 2020-2025
- Table 124 Retail Sales of Sugar and Sweeteners: % Value Growth 2020-2025
- Table 125 Retail Sales of Sugar and Sweeteners by Packaged vs Unpackaged: % Volume 2020-2025
- Table 126 Forecast Total Sales of Sugar and Sweeteners: Total Volume 2025-2030
- Table 127 Forecast Total Sales of Sugar and Sweeteners: % Total Volume Growth 2025-2030
- Table 128 Forecast Retail Sales of Sugar and Sweeteners: Volume 2025-2030
- Table 129 Forecast Retail Sales of Sugar and Sweeteners: % Volume Growth 2025-2030
- Table 130 Forecast Retail Sales of Sugar and Sweeteners: Value 2025-2030
- Table 131 Forecast Retail Sales of Sugar and Sweeteners: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
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