Fresh Food in Morocco
Description
2025 was a tough year for Morocco’s fresh food market with supply chain issues and elevated inflation putting pressure on food prices. With locals consumers finding their household budget squeezed there was a move towards more affordable ingredients, while luxury and imported items suffered a drop in sales in many cases. Despite this, an uptick in inbound tourism boosted foodservice sales, while the growing focus on healthy living boosted sales of categories such as fresh vegetables, nuts and po...
Euromonitor International's Fresh Food in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2021-2025, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Eggs, Fish and Seafood, Fruits, Meat, Nuts, Pulses, Starchy Roots, Sugar and Sweeteners, Vegetables.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Fresh Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Fresh Food in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2021-2025, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Eggs, Fish and Seafood, Fruits, Meat, Nuts, Pulses, Starchy Roots, Sugar and Sweeteners, Vegetables.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Fresh Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
71 Pages
- Fresh Food in Morocco
- Euromonitor International
- January 2026
- List Of Contents And Tables
- FRESH FOOD IN MOROCCO
- EXECUTIVE SUMMARY
- Fresh food sales rise in 2025 despite economic headwinds
- KEY DATA FINDINGS
- INDUSTRY PERFORMANCE
- Food prices rise as Morocco sees a drop in the local production of fresh foods
- Affordability has a big impact on the fresh food market
- Sales of nuts and pulses report robust growth
- WHAT’S NEXT?
- Sales of fresh food set to rise over the forecast period despite economic challenges
- Focus on healthy eating should benefit some fresh food categories
- Morocco’s organic fresh food market positioned for expansion
- CHANNELS
- Small local grocers remain key to sales of fresh food in Morocco
- Supermarkets and discounters investing in expansion plans
- MARKET DATA
- Table 1 Total Sales of Fresh Food by Category: Total Volume 2020-2025
- Table 2 Total Sales of Fresh Food by Category: % Total Volume Growth 2020-2025
- Table 3 Retail Sales of Fresh Food by Category: Volume 2020-2025
- Table 4 Retail Sales of Fresh Food by Category: % Volume Growth 2020-2025
- Table 5 Retail Sales of Fresh Food by Category: Value 2020-2025
- Table 6 Retail Sales of Fresh Food by Category: % Value Growth 2020-2025
- Table 7 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2020-2025
- Table 8 Retail Distribution of Fresh Food by Format: % Volume 2020-2025
- Table 9 Forecast Total Sales of Fresh Food by Category: Total Volume 2025-2030
- Table 10 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2025-2030
- Table 11 Forecast Retail Sales of Fresh Food by Category: Volume 2025-2030
- Table 12 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2025-2030
- Table 13 Forecast Retail Sales of Fresh Food by Category: Value 2025-2030
- Table 14 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- MEAT IN MOROCCO
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Price rises curb growth in meat sales
- INDUSTRY PERFORMANCE
- Supply shortages and price rises put pressure on the growth of red meat
- Poultry seen as a healthier and more affordable option
- WHAT’S NEXT?
- Limited local supply and rising prices set to remain a barrier to growth
- Poultry set to be the big winner from the red meat shortage
- Summary 10 Major Processors of Meat 2025
- CATEGORY DATA
- Table 119 Total Sales of Meat by Category: Total Volume 2020-2025
- Table 120 Total Sales of Meat by Category: % Total Volume Growth 2020-2025
- Table 121 Retail Sales of Meat by Category: Volume 2020-2025
- Table 122 Retail Sales of Meat by Category: % Volume Growth 2020-2025
- Table 123 Retail Sales of Meat by Category: Value 2020-2025
- Table 124 Retail Sales of Meat by Category: % Value Growth 2020-2025
- Table 125 Retail Sales of Meat by Packaged vs Unpackaged: % Volume 2020-2025
- Table 126 Forecast Sales of Meat by Category: Total Volume 2025-2030
- Table 127 Forecast Sales of Meat by Category: % Total Volume Growth 2025-2030
- Table 128 Forecast Retail Sales of Meat by Category: Volume 2025-2030
- Table 129 Forecast Retail Sales of Meat by Category: % Volume Growth 2025-2030
- Table 130 Forecast Retail Sales of Meat by Category: Value 2025-2030
- Table 131 Forecast Retail Sales of Meat by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- FISH AND SEAFOOD IN MOROCCO
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Fish and seafood sees strong growth despite supply pressures
- INDUSTRY PERFORMANCE
- Demand for fish remains high but fewer fish are being caught
- Fish farms seen as key to the market’s future development
- WHAT’S NEXT?
- Slower growth predicted as fishing hauls decline and prices rise
- Foodservice sales set for stronger growth as tourist numbers rise
- Summary 2 Major Processors of Fish and Seafood 2025
- CATEGORY DATA
- Table 15 Total Sales of Fish and Seafood by Category: Total Volume 2020-2025
- Table 16 Total Sales of Fish and Seafood by Category: % Total Volume Growth 2020-2025
- Table 17 Retail Sales of Fish and Seafood by Category: Volume 2020-2025
- Table 18 Retail Sales of Fish and Seafood by Category: % Volume Growth 2020-2025
- Table 19 Retail Sales of Fish and Seafood by Category: Value 2020-2025
- Table 20 Retail Sales of Fish and Seafood by Category: % Value Growth 2020-2025
- Table 21 Retail Sales of Fish and Seafood by Packaged vs Unpackaged: % Volume 2020-2025
- Table 22 Forecast Total Sales of Fish and Seafood by Category: Total Volume 2025-2030
- Table 23 Forecast Total Sales of Fish and Seafood by Category: % Total Volume Growth 2025-2030
- Table 24 Forecast Retail Sales of Fish and Seafood by Category: Volume 2025-2030
- Table 25 Forecast Retail Sales of Fish and Seafood by Category: % Volume Growth 2025-2030
- Table 26 Forecast Retail Sales of Fish and Seafood by Category: Value 2025-2030
- Table 27 Forecast Retail Sales of Fish and Seafood by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- PULSES IN MOROCCO
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- 2025 is a good year for pulses
- INDUSTRY PERFORMANCE
- Sales of pulses benefit from affordability and improving supply chains
- Pulses benefit from an image makeover
- WHAT’S NEXT?
- Affordability will remain key to the success of pulses
- Competition from processed pulses likely to grow
- Summary 3 Major Processors of Pulses 2025
- CATEGORY DATA
- Table 28 Total Sales of Pulses by Category: Total Volume 2020-2025
- Table 29 Total Sales of Pulses by Category: % Total Volume Growth 2020-2025
- Table 30 Retail Sales of Pulses by Category: Volume 2020-2025
- Table 31 Retail Sales of Pulses by Category: % Volume Growth 2020-2025
- Table 32 Retail Sales of Pulses by Category: Value 2020-2025
- Table 33 Retail Sales of Pulses by Category: % Value Growth 2020-2025
- Table 34 Retail Sales of Pulses by Packaged vs Unpackaged: % Volume 2020-2025
- Table 35 Forecast Total Sales of Pulses by Category: Total Volume 2025-2030
- Table 36 Forecast Total Sales of Pulses by Category: % Total Volume Growth 2025-2030
- Table 37 Forecast Retail Sales of Pulses by Category: Volume 2025-2030
- Table 38 Forecast Retail Sales of Pulses by Category: % Volume Growth 2025-2030
- Table 39 Forecast Retail Sales of Pulses by Category: Value 2025-2030
- Table 40 Forecast Retail Sales of Pulses by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- VEGETABLES IN MOROCCO
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Sales of fresh vegetables benefit from a good harvest year in 2025
- INDUSTRY PERFORMANCE
- Fresh vegetables remain a key part of the local diet
- Fresh maize sales decline while organic produce attracts more affluent consumers
- WHAT’S NEXT?
- Vegetables set for growth thanks to focus on healthy eating and record tourism
- Challenges and opportunities ahead for the cultivation of fresh vegetables
- Summary 4 Major Processors of Vegetables 2025
- CATEGORY DATA
- Table 41 Total Sales of Vegetables by Category: Total Volume 2020-2025
- Table 42 Total Sales of Vegetables by Category: % Total Volume Growth 2020-2025
- Table 43 Retail Sales of Vegetables by Category: Volume 2020-2025
- Table 44 Retail Sales of Vegetables by Category: % Volume Growth 2020-2025
- Table 45 Retail Sales of Vegetables by Category: Value 2020-2025
- Table 46 Retail Sales of Vegetables by Category: % Value Growth 2020-2025
- Table 47 Retail Sales of Vegetables by Packaged vs Unpackaged: % Volume 2020-2025
- Table 48 Forecast Total Sales of Vegetables by Category: Total Volume 2025-2030
- Table 49 Forecast Total Sales of Vegetables by Category: % Total Volume Growth 2025-2030
- Table 50 Forecast Retail Sales of Vegetables by Category: Volume 2025-2030
- Table 51 Forecast Retail Sales of Vegetables by Category: % Volume Growth 2025-2030
- Table 52 Forecast Retail Sales of Vegetables by Category: Value 2025-2030
- Table 53 Forecast Retail Sales of Vegetables by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- STARCHY ROOTS IN MOROCCO
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Potatoes remain a staple of the Moroccan diet
- INDUSTRY PERFORMANCE
- All eyes on potatoes after a strong harvest year
- Beetroot trending as a healthy and affordable ingredient
- WHAT’S NEXT?
- Potatoes set to remain a key component of the local diet
- Climate change the main threat to the future of starchy roots
- Summary 5 Major Processors of Starchy Roots 2025
- CATEGORY DATA
- Table 54 Total Sales of Starchy Roots by Category: Total Volume 2020-2025
- Table 55 Total Sales of Starchy Roots by Category: % Total Volume Growth 2020-2025
- Table 56 Retail Sales of Starchy Roots by Category: Volume 2020-2025
- Table 57 Retail Sales of Starchy Roots by Category: % Volume Growth 2020-2025
- Table 58 Retail Sales of Starchy Roots by Category: Value 2020-2025
- Table 59 Retail Sales of Starchy Roots by Category: % Value Growth 2020-2025
- Table 60 Retail Sales of Starchy Roots by Packaged vs Unpackaged: % Volume 2020-2025
- Table 61 Forecast Total Sales of Starchy Roots by Category: Total Volume 2025-2030
- Table 62 Forecast Total Sales of Starchy Roots by Category: % Total Volume Growth 2025-2030
- Table 63 Forecast Retail Sales of Starchy Roots by Category: Volume 2025-2030
- Table 64 Forecast Retail Sales of Starchy Roots by Category: % Volume Growth 2025-2030
- Table 65 Forecast Retail Sales of Starchy Roots by Category: Value 2025-2030
- Table 66 Forecast Retail Sales of Starchy Roots by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- FRUITS IN MOROCCO
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Despite high demand sales continue to decline due to economic pressures
- INDUSTRY PERFORMANCE
- Price rises remain an obstacle to growth in 2025 but signs of improvement are seen
- WHAT’S NEXT?
- Focus on healthy eating should bring some stability to the market
- Climate change seen as the key threat to growth
- Summary 6 Major Processors of Fruits 2025
- CATEGORY DATA
- Table 67 Total Sales of Fruits by Category: Total Volume 2020-2025
- Table 68 Total Sales of Fruits by Category: % Total Volume Growth 2020-2025
- Table 69 Retail Sales of Fruits by Category: Volume 2020-2025
- Table 70 Retail Sales of Fruits by Category: % Volume Growth 2020-2025
- Table 71 Retail Sales of Fruits by Category: Value 2020-2025
- Table 72 Retail Sales of Fruits by Category: % Value Growth 2020-2025
- Table 73 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2020-2025
- Table 74 Forecast Total Sales of Fruits by Category: Total Volume 2025-2030
- Table 75 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2025-2030
- Table 76 Forecast Retail Sales of Fruits by Category: Volume 2025-2030
- Table 77 Forecast Retail Sales of Fruits by Category: % Volume Growth 2025-2030
- Table 78 Forecast Retail Sales of Fruits by Category: Value 2025-2030
- Table 79 Forecast Retail Sales of Fruits by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- NUTS IN MOROCCO
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Sales of nuts continue to enjoy strong growth in 2025
- INDUSTRY PERFORMANCE
- Nuts in high demand as a healthy and affordable snack
- Peanuts remain the primary choice of nuts
- WHAT’S NEXT?
- Nuts set to benefit from their healthy profile
- Price likely to remain a key determining factor in the choice of nuts
- Summary 7 Major Processors of Nuts 2025
- CATEGORY DATA
- Table 80 Total Sales of Nuts by Category: Total Volume 2020-2025
- Table 81 Total Sales of Nuts by Category: % Total Volume Growth 2020-2025
- Table 82 Retail Sales of Nuts by Category: Volume 2020-2025
- Table 83 Retail Sales of Nuts by Category: % Volume Growth 2020-2025
- Table 84 Retail Sales of Nuts by Category: Value 2020-2025
- Table 85 Retail Sales of Nuts by Category: % Value Growth 2020-2025
- Table 86 Retail Sales of Nuts by Packaged vs Unpackaged: % Volume 2020-2025
- Table 87 Forecast Total Sales of Nuts by Category: Total Volume 2025-2030
- Table 88 Forecast Total Sales of Nuts by Category: % Total Volume Growth 2025-2030
- Table 89 Forecast Retail Sales of Nuts by Category: Volume 2025-2030
- Table 90 Forecast Retail Sales of Nuts by Category: % Volume Growth 2025-2030
- Table 91 Forecast Retail Sales of Nuts by Category: Value 2025-2030
- Table 92 Forecast Retail Sales of Nuts by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- EGGS IN MOROCCO
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Eggs sales rise as consumers look for more affordable sources of protein
- INDUSTRY PERFORMANCE
- Eggs benefit from being seen as an affordable and versatile ingredient
- Organic free-range eggs benefit from a healthier image
- WHAT’S NEXT?
- Eggs position as an affordable staple should support continued growth
- Farmers set to turn to free-range and organic production to sustain profits
- Summary 8 Major Processors of Eggs 2025
- CATEGORY DATA
- Table 93 Total Sales of Eggs: Total Volume 2020-2025
- Table 94 Total Sales of Eggs: % Total Volume Growth 2020-2025
- Table 95 Retail Sales of Eggs: Volume 2020-2025
- Table 96 Retail Sales of Eggs: % Volume Growth 2020-2025
- Table 97 Retail Sales of Eggs: Value 2020-2025
- Table 98 Retail Sales of Eggs: % Value Growth 2020-2025
- Table 99 Retail Sales of Eggs by Packaged vs Unpackaged: % Volume 2020-2025
- Table 100 Forecast Total Sales of Eggs: Total Volume 2025-2030
- Table 101 Forecast Total Sales of Eggs: % Total Volume Growth 2025-2030
- Table 102 Forecast Retail Sales of Eggs: Volume 2025-2030
- Table 103 Forecast Retail Sales of Eggs: % Volume Growth 2025-2030
- Table 104 Forecast Retail Sales of Eggs: Value 2025-2030
- Table 105 Forecast Retail Sales of Eggs: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- SUGAR AND SWEETENERS IN MOROCCO
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Foodservice sales the growth engine for sugar and sweeteners in 2025
- INDUSTRY PERFORMANCE
- Retail sales in decline as consumers look to make healthier choices
- Interest in organic sugar on the rise
- WHAT’S NEXT?
- Contrasting fortunes predicted for the retail and foodservice channels
- Health conscious consumers could switch from white to brown sugar
- Summary 9 Major Processors of Sugar and Sweeteners 2025
- CATEGORY DATA
- Table 106 Total Sales of Sugar and Sweeteners: Total Volume 2020-2025
- Table 107 Total Sales of Sugar and Sweeteners: % Total Volume Growth 2020-2025
- Table 108 Retail Sales of Sugar and Sweeteners: Volume 2020-2025
- Table 109 Retail Sales of Sugar and Sweeteners: % Volume Growth 2020-2025
- Table 110 Retail Sales of Sugar and Sweeteners: Value 2020-2025
- Table 111 Retail Sales of Sugar and Sweeteners: % Value Growth 2020-2025
- Table 112 Retail Sales of Sugar and Sweeteners by Packaged vs Unpackaged: % Volume 2020-2025
- Table 113 Forecast Total Sales of Sugar and Sweeteners: Total Volume 2025-2030
- Table 114 Forecast Total Sales of Sugar and Sweeteners: % Total Volume Growth 2025-2030
- Table 115 Forecast Retail Sales of Sugar and Sweeteners: Volume 2025-2030
- Table 116 Forecast Retail Sales of Sugar and Sweeteners: % Volume Growth 2025-2030
- Table 117 Forecast Retail Sales of Sugar and Sweeteners: Value 2025-2030
- Table 118 Forecast Retail Sales of Sugar and Sweeteners: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
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