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Fresh Food in Morocco

Published Jan 22, 2026
Length 71 Pages
SKU # EP20807987

Description

2025 was a tough year for Morocco’s fresh food market with supply chain issues and elevated inflation putting pressure on food prices. With locals consumers finding their household budget squeezed there was a move towards more affordable ingredients, while luxury and imported items suffered a drop in sales in many cases. Despite this, an uptick in inbound tourism boosted foodservice sales, while the growing focus on healthy living boosted sales of categories such as fresh vegetables, nuts and po...

Euromonitor International's Fresh Food in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2021-2025, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2030 illustrate how the market is set to change.


Product coverage: Eggs, Fish and Seafood, Fruits, Meat, Nuts, Pulses, Starchy Roots, Sugar and Sweeteners, Vegetables.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fresh Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

71 Pages
Fresh Food in Morocco
Euromonitor International
January 2026
List Of Contents And Tables
FRESH FOOD IN MOROCCO
EXECUTIVE SUMMARY
Fresh food sales rise in 2025 despite economic headwinds
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Food prices rise as Morocco sees a drop in the local production of fresh foods
Affordability has a big impact on the fresh food market
Sales of nuts and pulses report robust growth
WHAT’S NEXT?
Sales of fresh food set to rise over the forecast period despite economic challenges
Focus on healthy eating should benefit some fresh food categories
Morocco’s organic fresh food market positioned for expansion
CHANNELS
Small local grocers remain key to sales of fresh food in Morocco
Supermarkets and discounters investing in expansion plans
MARKET DATA
Table 1 Total Sales of Fresh Food by Category: Total Volume 2020-2025
Table 2 Total Sales of Fresh Food by Category: % Total Volume Growth 2020-2025
Table 3 Retail Sales of Fresh Food by Category: Volume 2020-2025
Table 4 Retail Sales of Fresh Food by Category: % Volume Growth 2020-2025
Table 5 Retail Sales of Fresh Food by Category: Value 2020-2025
Table 6 Retail Sales of Fresh Food by Category: % Value Growth 2020-2025
Table 7 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2020-2025
Table 8 Retail Distribution of Fresh Food by Format: % Volume 2020-2025
Table 9 Forecast Total Sales of Fresh Food by Category: Total Volume 2025-2030
Table 10 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2025-2030
Table 11 Forecast Retail Sales of Fresh Food by Category: Volume 2025-2030
Table 12 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2025-2030
Table 13 Forecast Retail Sales of Fresh Food by Category: Value 2025-2030
Table 14 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
MEAT IN MOROCCO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Price rises curb growth in meat sales
INDUSTRY PERFORMANCE
Supply shortages and price rises put pressure on the growth of red meat
Poultry seen as a healthier and more affordable option
WHAT’S NEXT?
Limited local supply and rising prices set to remain a barrier to growth
Poultry set to be the big winner from the red meat shortage
Summary 10 Major Processors of Meat 2025
CATEGORY DATA
Table 119 Total Sales of Meat by Category: Total Volume 2020-2025
Table 120 Total Sales of Meat by Category: % Total Volume Growth 2020-2025
Table 121 Retail Sales of Meat by Category: Volume 2020-2025
Table 122 Retail Sales of Meat by Category: % Volume Growth 2020-2025
Table 123 Retail Sales of Meat by Category: Value 2020-2025
Table 124 Retail Sales of Meat by Category: % Value Growth 2020-2025
Table 125 Retail Sales of Meat by Packaged vs Unpackaged: % Volume 2020-2025
Table 126 Forecast Sales of Meat by Category: Total Volume 2025-2030
Table 127 Forecast Sales of Meat by Category: % Total Volume Growth 2025-2030
Table 128 Forecast Retail Sales of Meat by Category: Volume 2025-2030
Table 129 Forecast Retail Sales of Meat by Category: % Volume Growth 2025-2030
Table 130 Forecast Retail Sales of Meat by Category: Value 2025-2030
Table 131 Forecast Retail Sales of Meat by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
FISH AND SEAFOOD IN MOROCCO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Fish and seafood sees strong growth despite supply pressures
INDUSTRY PERFORMANCE
Demand for fish remains high but fewer fish are being caught
Fish farms seen as key to the market’s future development
WHAT’S NEXT?
Slower growth predicted as fishing hauls decline and prices rise
Foodservice sales set for stronger growth as tourist numbers rise
Summary 2 Major Processors of Fish and Seafood 2025
CATEGORY DATA
Table 15 Total Sales of Fish and Seafood by Category: Total Volume 2020-2025
Table 16 Total Sales of Fish and Seafood by Category: % Total Volume Growth 2020-2025
Table 17 Retail Sales of Fish and Seafood by Category: Volume 2020-2025
Table 18 Retail Sales of Fish and Seafood by Category: % Volume Growth 2020-2025
Table 19 Retail Sales of Fish and Seafood by Category: Value 2020-2025
Table 20 Retail Sales of Fish and Seafood by Category: % Value Growth 2020-2025
Table 21 Retail Sales of Fish and Seafood by Packaged vs Unpackaged: % Volume 2020-2025
Table 22 Forecast Total Sales of Fish and Seafood by Category: Total Volume 2025-2030
Table 23 Forecast Total Sales of Fish and Seafood by Category: % Total Volume Growth 2025-2030
Table 24 Forecast Retail Sales of Fish and Seafood by Category: Volume 2025-2030
Table 25 Forecast Retail Sales of Fish and Seafood by Category: % Volume Growth 2025-2030
Table 26 Forecast Retail Sales of Fish and Seafood by Category: Value 2025-2030
Table 27 Forecast Retail Sales of Fish and Seafood by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
PULSES IN MOROCCO
KEY DATA FINDINGS
2025 DEVELOPMENTS
2025 is a good year for pulses
INDUSTRY PERFORMANCE
Sales of pulses benefit from affordability and improving supply chains
Pulses benefit from an image makeover
WHAT’S NEXT?
Affordability will remain key to the success of pulses
Competition from processed pulses likely to grow
Summary 3 Major Processors of Pulses 2025
CATEGORY DATA
Table 28 Total Sales of Pulses by Category: Total Volume 2020-2025
Table 29 Total Sales of Pulses by Category: % Total Volume Growth 2020-2025
Table 30 Retail Sales of Pulses by Category: Volume 2020-2025
Table 31 Retail Sales of Pulses by Category: % Volume Growth 2020-2025
Table 32 Retail Sales of Pulses by Category: Value 2020-2025
Table 33 Retail Sales of Pulses by Category: % Value Growth 2020-2025
Table 34 Retail Sales of Pulses by Packaged vs Unpackaged: % Volume 2020-2025
Table 35 Forecast Total Sales of Pulses by Category: Total Volume 2025-2030
Table 36 Forecast Total Sales of Pulses by Category: % Total Volume Growth 2025-2030
Table 37 Forecast Retail Sales of Pulses by Category: Volume 2025-2030
Table 38 Forecast Retail Sales of Pulses by Category: % Volume Growth 2025-2030
Table 39 Forecast Retail Sales of Pulses by Category: Value 2025-2030
Table 40 Forecast Retail Sales of Pulses by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
VEGETABLES IN MOROCCO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sales of fresh vegetables benefit from a good harvest year in 2025
INDUSTRY PERFORMANCE
Fresh vegetables remain a key part of the local diet
Fresh maize sales decline while organic produce attracts more affluent consumers
WHAT’S NEXT?
Vegetables set for growth thanks to focus on healthy eating and record tourism
Challenges and opportunities ahead for the cultivation of fresh vegetables
Summary 4 Major Processors of Vegetables 2025
CATEGORY DATA
Table 41 Total Sales of Vegetables by Category: Total Volume 2020-2025
Table 42 Total Sales of Vegetables by Category: % Total Volume Growth 2020-2025
Table 43 Retail Sales of Vegetables by Category: Volume 2020-2025
Table 44 Retail Sales of Vegetables by Category: % Volume Growth 2020-2025
Table 45 Retail Sales of Vegetables by Category: Value 2020-2025
Table 46 Retail Sales of Vegetables by Category: % Value Growth 2020-2025
Table 47 Retail Sales of Vegetables by Packaged vs Unpackaged: % Volume 2020-2025
Table 48 Forecast Total Sales of Vegetables by Category: Total Volume 2025-2030
Table 49 Forecast Total Sales of Vegetables by Category: % Total Volume Growth 2025-2030
Table 50 Forecast Retail Sales of Vegetables by Category: Volume 2025-2030
Table 51 Forecast Retail Sales of Vegetables by Category: % Volume Growth 2025-2030
Table 52 Forecast Retail Sales of Vegetables by Category: Value 2025-2030
Table 53 Forecast Retail Sales of Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STARCHY ROOTS IN MOROCCO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Potatoes remain a staple of the Moroccan diet
INDUSTRY PERFORMANCE
All eyes on potatoes after a strong harvest year
Beetroot trending as a healthy and affordable ingredient
WHAT’S NEXT?
Potatoes set to remain a key component of the local diet
Climate change the main threat to the future of starchy roots
Summary 5 Major Processors of Starchy Roots 2025
CATEGORY DATA
Table 54 Total Sales of Starchy Roots by Category: Total Volume 2020-2025
Table 55 Total Sales of Starchy Roots by Category: % Total Volume Growth 2020-2025
Table 56 Retail Sales of Starchy Roots by Category: Volume 2020-2025
Table 57 Retail Sales of Starchy Roots by Category: % Volume Growth 2020-2025
Table 58 Retail Sales of Starchy Roots by Category: Value 2020-2025
Table 59 Retail Sales of Starchy Roots by Category: % Value Growth 2020-2025
Table 60 Retail Sales of Starchy Roots by Packaged vs Unpackaged: % Volume 2020-2025
Table 61 Forecast Total Sales of Starchy Roots by Category: Total Volume 2025-2030
Table 62 Forecast Total Sales of Starchy Roots by Category: % Total Volume Growth 2025-2030
Table 63 Forecast Retail Sales of Starchy Roots by Category: Volume 2025-2030
Table 64 Forecast Retail Sales of Starchy Roots by Category: % Volume Growth 2025-2030
Table 65 Forecast Retail Sales of Starchy Roots by Category: Value 2025-2030
Table 66 Forecast Retail Sales of Starchy Roots by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
FRUITS IN MOROCCO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Despite high demand sales continue to decline due to economic pressures
INDUSTRY PERFORMANCE
Price rises remain an obstacle to growth in 2025 but signs of improvement are seen
WHAT’S NEXT?
Focus on healthy eating should bring some stability to the market
Climate change seen as the key threat to growth
Summary 6 Major Processors of Fruits 2025
CATEGORY DATA
Table 67 Total Sales of Fruits by Category: Total Volume 2020-2025
Table 68 Total Sales of Fruits by Category: % Total Volume Growth 2020-2025
Table 69 Retail Sales of Fruits by Category: Volume 2020-2025
Table 70 Retail Sales of Fruits by Category: % Volume Growth 2020-2025
Table 71 Retail Sales of Fruits by Category: Value 2020-2025
Table 72 Retail Sales of Fruits by Category: % Value Growth 2020-2025
Table 73 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2020-2025
Table 74 Forecast Total Sales of Fruits by Category: Total Volume 2025-2030
Table 75 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2025-2030
Table 76 Forecast Retail Sales of Fruits by Category: Volume 2025-2030
Table 77 Forecast Retail Sales of Fruits by Category: % Volume Growth 2025-2030
Table 78 Forecast Retail Sales of Fruits by Category: Value 2025-2030
Table 79 Forecast Retail Sales of Fruits by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
NUTS IN MOROCCO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sales of nuts continue to enjoy strong growth in 2025
INDUSTRY PERFORMANCE
Nuts in high demand as a healthy and affordable snack
Peanuts remain the primary choice of nuts
WHAT’S NEXT?
Nuts set to benefit from their healthy profile
Price likely to remain a key determining factor in the choice of nuts
Summary 7 Major Processors of Nuts 2025
CATEGORY DATA
Table 80 Total Sales of Nuts by Category: Total Volume 2020-2025
Table 81 Total Sales of Nuts by Category: % Total Volume Growth 2020-2025
Table 82 Retail Sales of Nuts by Category: Volume 2020-2025
Table 83 Retail Sales of Nuts by Category: % Volume Growth 2020-2025
Table 84 Retail Sales of Nuts by Category: Value 2020-2025
Table 85 Retail Sales of Nuts by Category: % Value Growth 2020-2025
Table 86 Retail Sales of Nuts by Packaged vs Unpackaged: % Volume 2020-2025
Table 87 Forecast Total Sales of Nuts by Category: Total Volume 2025-2030
Table 88 Forecast Total Sales of Nuts by Category: % Total Volume Growth 2025-2030
Table 89 Forecast Retail Sales of Nuts by Category: Volume 2025-2030
Table 90 Forecast Retail Sales of Nuts by Category: % Volume Growth 2025-2030
Table 91 Forecast Retail Sales of Nuts by Category: Value 2025-2030
Table 92 Forecast Retail Sales of Nuts by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
EGGS IN MOROCCO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Eggs sales rise as consumers look for more affordable sources of protein
INDUSTRY PERFORMANCE
Eggs benefit from being seen as an affordable and versatile ingredient
Organic free-range eggs benefit from a healthier image
WHAT’S NEXT?
Eggs position as an affordable staple should support continued growth
Farmers set to turn to free-range and organic production to sustain profits
Summary 8 Major Processors of Eggs 2025
CATEGORY DATA
Table 93 Total Sales of Eggs: Total Volume 2020-2025
Table 94 Total Sales of Eggs: % Total Volume Growth 2020-2025
Table 95 Retail Sales of Eggs: Volume 2020-2025
Table 96 Retail Sales of Eggs: % Volume Growth 2020-2025
Table 97 Retail Sales of Eggs: Value 2020-2025
Table 98 Retail Sales of Eggs: % Value Growth 2020-2025
Table 99 Retail Sales of Eggs by Packaged vs Unpackaged: % Volume 2020-2025
Table 100 Forecast Total Sales of Eggs: Total Volume 2025-2030
Table 101 Forecast Total Sales of Eggs: % Total Volume Growth 2025-2030
Table 102 Forecast Retail Sales of Eggs: Volume 2025-2030
Table 103 Forecast Retail Sales of Eggs: % Volume Growth 2025-2030
Table 104 Forecast Retail Sales of Eggs: Value 2025-2030
Table 105 Forecast Retail Sales of Eggs: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SUGAR AND SWEETENERS IN MOROCCO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Foodservice sales the growth engine for sugar and sweeteners in 2025
INDUSTRY PERFORMANCE
Retail sales in decline as consumers look to make healthier choices
Interest in organic sugar on the rise
WHAT’S NEXT?
Contrasting fortunes predicted for the retail and foodservice channels
Health conscious consumers could switch from white to brown sugar
Summary 9 Major Processors of Sugar and Sweeteners 2025
CATEGORY DATA
Table 106 Total Sales of Sugar and Sweeteners: Total Volume 2020-2025
Table 107 Total Sales of Sugar and Sweeteners: % Total Volume Growth 2020-2025
Table 108 Retail Sales of Sugar and Sweeteners: Volume 2020-2025
Table 109 Retail Sales of Sugar and Sweeteners: % Volume Growth 2020-2025
Table 110 Retail Sales of Sugar and Sweeteners: Value 2020-2025
Table 111 Retail Sales of Sugar and Sweeteners: % Value Growth 2020-2025
Table 112 Retail Sales of Sugar and Sweeteners by Packaged vs Unpackaged: % Volume 2020-2025
Table 113 Forecast Total Sales of Sugar and Sweeteners: Total Volume 2025-2030
Table 114 Forecast Total Sales of Sugar and Sweeteners: % Total Volume Growth 2025-2030
Table 115 Forecast Retail Sales of Sugar and Sweeteners: Volume 2025-2030
Table 116 Forecast Retail Sales of Sugar and Sweeteners: % Volume Growth 2025-2030
Table 117 Forecast Retail Sales of Sugar and Sweeteners: Value 2025-2030
Table 118 Forecast Retail Sales of Sugar and Sweeteners: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

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