Fresh Food in Japan
Description
Retail sales of fresh food stagnate in 2025 as prices rise putting further pressure on household income. Furthermore, the increasing demand for convenient meal solutions saw more consumers shift to packaged products. Added to this, Japan’s population continued to decline, further limiting the category’s growth potential. Foodservice sales saw a slightly stronger performance, backed by an increase in tourism.
Euromonitor International's Fresh Food in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2020-2024, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Eggs, Fish and Seafood, Fruits, Meat, Nuts, Pulses, Starchy Roots, Sugar and Sweeteners, Vegetables.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Fresh Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Fresh Food in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2020-2024, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Eggs, Fish and Seafood, Fruits, Meat, Nuts, Pulses, Starchy Roots, Sugar and Sweeteners, Vegetables.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Fresh Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
80 Pages
- Fresh Food in Japan
- Euromonitor International
- December 2025
- List Of Contents And Tables
- FRESH FOOD IN JAPAN
- EXECUTIVE SUMMARY
- Rising prices and a shrinking population limit growth opportunities in 2025
- KEY DATA FINDINGS
- INDUSTRY PERFORMANCE
- Fresh food sees mixed results in 2025 as foodservice outperforms retail growth
- Smaller households and the search for convenience informs market demand
- Economic pressures forcing players to rethink their strategies
- WHAT’S NEXT?
- The search for convenient meal solutions and an ageing population set to restrict growth
- “Imperfect” produce could deliver growth opportunities
- E-commerce still full of potential but store-based retailers will remain dominant
- CHANNELS
- Supermarkets continue to dominate but other channels make inroads
- Retail e-commerce still full of potential despite reduced growth opportunities
- MARKET DATA
- Table 1 Total Sales of Fresh Food by Category: Total Volume 2020-2025
- Table 2 Total Sales of Fresh Food by Category: % Total Volume Growth 2020-2025
- Table 3 Retail Sales of Fresh Food by Category: Volume 2020-2025
- Table 4 Retail Sales of Fresh Food by Category: % Volume Growth 2020-2025
- Table 5 Retail Sales of Fresh Food by Category: Value 2020-2025
- Table 6 Retail Sales of Fresh Food by Category: % Value Growth 2020-2025
- Table 7 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2020-2025
- Table 8 Retail Distribution of Fresh Food by Format: % Volume 2020-2025
- Table 9 Forecast Total Sales of Fresh Food by Category: Total Volume 2025-2030
- Table 10 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2025-2030
- Table 11 Forecast Retail Sales of Fresh Food by Category: Volume 2025-2030
- Table 12 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2025-2030
- Table 13 Forecast Retail Sales of Fresh Food by Category: Value 2025-2030
- Table 14 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- MEAT IN JAPAN
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Rising costs and a declining population put pressure on meat sales in 2025
- INDUSTRY PERFORMANCE
- Ongoing recovery in the foodservice channel not enough to tip the scales
- Retail sales decline due to a shrinking population and rising prices
- WHAT’S NEXT?
- Meat set to retain its appeal despite economic and demographic pressures
- Rising demand for convenient packaging
- Summary 2 Major Processors of Meat 2025
- CATEGORY DATA
- Table 15 Total Sales of Meat by Category: Total Volume 2020-2025
- Table 16 Total Sales of Meat by Category: % Total Volume Growth 2020-2025
- Table 17 Retail Sales of Meat by Category: Volume 2020-2025
- Table 18 Retail Sales of Meat by Category: % Volume Growth 2020-2025
- Table 19 Retail Sales of Meat by Category: Value 2020-2025
- Table 20 Retail Sales of Meat by Category: % Value Growth 2020-2025
- Table 21 Retail Sales of Meat by Packaged vs Unpackaged: % Volume 2020-2025
- Table 22 Forecast Sales of Meat by Category: Total Volume 2025-2030
- Table 23 Forecast Sales of Meat by Category: % Total Volume Growth 2025-2030
- Table 24 Forecast Retail Sales of Meat by Category: Volume 2025-2030
- Table 25 Forecast Retail Sales of Meat by Category: % Volume Growth 2025-2030
- Table 26 Forecast Retail Sales of Meat by Category: Value 2025-2030
- Table 27 Forecast Retail Sales of Meat by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- FISH AND SEAFOOD IN JAPAN
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Rising prices and desire for convenience negatively impacts retail demand
- INDUSTRY PERFORMANCE
- Changing lifestyle habits and rising prices put pressure on retail sales in 2025
- Frozen products seeing growing demand at the expense of fresh options
- WHAT’S NEXT?
- Flat growth projected for fish and seafood
- Rising health and sustainability concerns should offer some sales opportunities
- Summary 3 Major Processors of Fish and Seafood 2025
- CATEGORY DATA
- Table 28 Total Sales of Fish and Seafood by Category: Total Volume 2020-2025
- Table 29 Total Sales of Fish and Seafood by Category: % Total Volume Growth 2020-2025
- Table 30 Retail Sales of Fish and Seafood by Category: Volume 2020-2025
- Table 31 Retail Sales of Fish and Seafood by Category: % Volume Growth 2020-2025
- Table 32 Retail Sales of Fish and Seafood by Category: Value 2020-2025
- Table 33 Retail Sales of Fish and Seafood by Category: % Value Growth 2020-2025
- Table 34 Retail Sales of Fish and Seafood by Packaged vs Unpackaged: % Volume 2020-2025
- Table 35 Forecast Total Sales of Fish and Seafood by Category: Total Volume 2025-2030
- Table 36 Forecast Total Sales of Fish and Seafood by Category: % Total Volume Growth 2025-2030
- Table 37 Forecast Retail Sales of Fish and Seafood by Category: Volume 2025-2030
- Table 38 Forecast Retail Sales of Fish and Seafood by Category: % Volume Growth 2025-2030
- Table 39 Forecast Retail Sales of Fish and Seafood by Category: Value 2025-2030
- Table 40 Forecast Retail Sales of Fish and Seafood by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- PULSES IN JAPAN
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Foodservice remains key to the growth of pulses in Japan
- INDUSTRY PERFORMANCE
- Foodservice sales remain key to pulses with sales boosted by increase in tourism
- Foodservice operators reimagining pulses for a modern audience
- WHAT’S NEXT?
- Foodservice recovery will be key to growth as retail demand continues to weaken
- Growing dependence on imports due to an ageing workforce
- Summary 4 Major Processors of Pulses 2025
- CATEGORY DATA
- Table 41 Total Sales of Pulses by Category: Total Volume 2020-2025
- Table 42 Total Sales of Pulses by Category: % Total Volume Growth 2020-2025
- Table 43 Retail Sales of Pulses by Category: Volume 2020-2025
- Table 44 Retail Sales of Pulses by Category: % Volume Growth 2020-2025
- Table 45 Retail Sales of Pulses by Category: Value 2020-2025
- Table 46 Retail Sales of Pulses by Category: % Value Growth 2020-2025
- Table 47 Retail Sales of Pulses by Packaged vs Unpackaged: % Volume 2020-2025
- Table 48 Forecast Total Sales of Pulses by Category: Total Volume 2025-2030
- Table 49 Forecast Total Sales of Pulses by Category: % Total Volume Growth 2025-2030
- Table 50 Forecast Retail Sales of Pulses by Category: Volume 2025-2030
- Table 51 Forecast Retail Sales of Pulses by Category: % Volume Growth 2025-2030
- Table 52 Forecast Retail Sales of Pulses by Category: Value 2025-2030
- Table 53 Forecast Retail Sales of Pulses by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- VEGETABLES IN JAPAN
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Contrasting fortunes for vegetables in the foodservice and retail channels
- INDUSTRY PERFORMANCE
- Polarised performances seen in the retail and foodservice channels
- Smaller portions and convenience gain traction as household dynamics change
- WHAT’S NEXT?
- Sales of vegetables set to remain stable due to recovery in foodservice demand
- Growing potential for imported and non-standard vegetables
- Summary 5 Major Processors of Vegetables 2025
- CATEGORY DATA
- Table 54 Total Sales of Vegetables by Category: Total Volume 2020-2025
- Table 55 Total Sales of Vegetables by Category: % Total Volume Growth 2020-2025
- Table 56 Retail Sales of Vegetables by Category: Volume 2020-2025
- Table 57 Retail Sales of Vegetables by Category: % Volume Growth 2020-2025
- Table 58 Retail Sales of Vegetables by Category: Value 2020-2025
- Table 59 Retail Sales of Vegetables by Category: % Value Growth 2020-2025
- Table 60 Retail Sales of Vegetables by Packaged vs Unpackaged: % Volume 2020-2025
- Table 61 Forecast Total Sales of Vegetables by Category: Total Volume 2025-2030
- Table 62 Forecast Total Sales of Vegetables by Category: % Total Volume Growth 2025-2030
- Table 63 Forecast Retail Sales of Vegetables by Category: Volume 2025-2030
- Table 64 Forecast Retail Sales of Vegetables by Category: % Volume Growth 2025-2030
- Table 65 Forecast Retail Sales of Vegetables by Category: Value 2025-2030
- Table 66 Forecast Retail Sales of Vegetables by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- STARCHY ROOTS IN JAPAN
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Polarised performances seen from starchy roots in foodservice and retail channels
- INDUSTRY PERFORMANCE
- Increase in foodservice demand helps offset decline in retail volume sales in 2025
- Smaller packaging formats align with changing household demographics
- WHAT’S NEXT?
- Sweet potatoes set to bring some optimism to the market
- Imperfect starchy roots could find appeal among price-sensitive consumers
- Summary 6 Major Processors of Starchy Roots 2025
- CATEGORY DATA
- Table 67 Total Sales of Starchy Roots by Category: Total Volume 2020-2025
- Table 68 Total Sales of Starchy Roots by Category: % Total Volume Growth 2020-2025
- Table 69 Retail Sales of Starchy Roots by Category: Volume 2020-2025
- Table 70 Retail Sales of Starchy Roots by Category: % Volume Growth 2020-2025
- Table 71 Retail Sales of Starchy Roots by Category: Value 2020-2025
- Table 72 Retail Sales of Starchy Roots by Category: % Value Growth 2020-2025
- Table 73 Retail Sales of Starchy Roots by Packaged vs Unpackaged: % Volume 2020-2025
- Table 74 Forecast Total Sales of Starchy Roots by Category: Total Volume 2025-2030
- Table 75 Forecast Total Sales of Starchy Roots by Category: % Total Volume Growth 2025-2030
- Table 76 Forecast Retail Sales of Starchy Roots by Category: Volume 2025-2030
- Table 77 Forecast Retail Sales of Starchy Roots by Category: % Volume Growth 2025-2030
- Table 78 Forecast Retail Sales of Starchy Roots by Category: Value 2025-2030
- Table 79 Forecast Retail Sales of Starchy Roots by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- FRUITS IN JAPAN
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Demographic and economic factors weigh on demand
- INDUSTRY PERFORMANCE
- Total volume sales remain flat in 2025 with acai bowls a standout trend in foodservice
- Quality and provenance drive loyalty in Japan’s fruit market
- WHAT’S NEXT?
- Total volume sales unlikely to see significant movement
- Opportunities exist for imported and non-standard fruits
- Summary 7 Major Processors of Fruits 2025
- CATEGORY DATA
- Table 80 Total Sales of Fruits by Category: Total Volume 2020-2025
- Table 81 Total Sales of Fruits by Category: % Total Volume Growth 2020-2025
- Table 82 Retail Sales of Fruits by Category: Volume 2020-2025
- Table 83 Retail Sales of Fruits by Category: % Volume Growth 2020-2025
- Table 84 Retail Sales of Fruits by Category: Value 2020-2025
- Table 85 Retail Sales of Fruits by Category: % Value Growth 2020-2025
- Table 86 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2020-2025
- Table 87 Forecast Total Sales of Fruits by Category: Total Volume 2025-2030
- Table 88 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2025-2030
- Table 89 Forecast Retail Sales of Fruits by Category: Volume 2025-2030
- Table 90 Forecast Retail Sales of Fruits by Category: % Volume Growth 2025-2030
- Table 91 Forecast Retail Sales of Fruits by Category: Value 2025-2030
- Table 92 Forecast Retail Sales of Fruits by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- NUTS IN JAPAN
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Nuts sales stagnate as
- INDUSTRY PERFORMANCE
- Foodservice growth compensates for continued retail volume decline in sales of nuts
- Acai bowl trend gains momentum among younger consumers
- WHAT’S NEXT?
- Foodservice recovery likely to be offset by challenges in the retail market
- Increasing health consciousness presents opportunities for nuts in Japan
- Summary 8 Major Processors of Nuts 2025
- CATEGORY DATA
- Table 93 Total Sales of Nuts by Category: Total Volume 2020-2025
- Table 94 Total Sales of Nuts by Category: % Total Volume Growth 2020-2025
- Table 95 Retail Sales of Nuts by Category: Volume 2020-2025
- Table 96 Retail Sales of Nuts by Category: % Volume Growth 2020-2025
- Table 97 Retail Sales of Nuts by Category: Value 2020-2025
- Table 98 Retail Sales of Nuts by Category: % Value Growth 2020-2025
- Table 99 Retail Sales of Nuts by Packaged vs Unpackaged: % Volume 2020-2025
- Table 100 Forecast Total Sales of Nuts by Category: Total Volume 2025-2030
- Table 101 Forecast Total Sales of Nuts by Category: % Total Volume Growth 2025-2030
- Table 102 Forecast Retail Sales of Nuts by Category: Volume 2025-2030
- Table 103 Forecast Retail Sales of Nuts by Category: % Volume Growth 2025-2030
- Table 104 Forecast Retail Sales of Nuts by Category: Value 2025-2030
- Table 105 Forecast Retail Sales of Nuts by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- EGGS IN JAPAN
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Production challenges put downward pressure on sales of eggs in 2025
- INDUSTRY PERFORMANCE
- Sales of eggs decline amid rising costs and extreme weather
- Supermarkets lead retail sales but health and beauty specialists gain momentum
- WHAT’S NEXT?
- Price pressures, demographic shifts, and changing habits are obstacles to growth
- Demand for value-added eggs rises as price gap with standard eggs narrows
- Summary 9 Major Processors of Eggs 2025
- CATEGORY DATA
- Table 106 Total Sales of Eggs: Total Volume 2020-2025
- Table 107 Total Sales of Eggs: % Total Volume Growth 2020-2025
- Table 108 Retail Sales of Eggs: Volume 2020-2025
- Table 109 Retail Sales of Eggs: % Volume Growth 2020-2025
- Table 110 Retail Sales of Eggs: Value 2020-2025
- Table 111 Retail Sales of Eggs: % Value Growth 2020-2025
- Table 112 Retail Sales of Eggs by Packaged vs Unpackaged: % Volume 2020-2025
- Table 113 Forecast Total Sales of Eggs: Total Volume 2025-2030
- Table 114 Forecast Total Sales of Eggs: % Total Volume Growth 2025-2030
- Table 115 Forecast Retail Sales of Eggs: Volume 2025-2030
- Table 116 Forecast Retail Sales of Eggs: % Volume Growth 2025-2030
- Table 117 Forecast Retail Sales of Eggs: Value 2025-2030
- Table 118 Forecast Retail Sales of Eggs: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- SUGAR AND SWEETENERS IN JAPAN
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Mixed fortunes for sugar and sweeteners in 2025
- INDUSTRY PERFORMANCE
- Financial pressures and rising health concerns limit growth opportunities in 2025
- White sugar retains its popularity but players starting to explore other alternatives
- WHAT’S NEXT?
- Sales set to stagnate despite the slow recovery in foodservice demand
- Growing health awareness driving consumers toward perceived healthier choices
- Summary 10 Major Processors of Sugar and Sweeteners 2025
- CATEGORY DATA
- Table 119 Total Sales of Sugar and Sweeteners: Total Volume 2020-2025
- Table 120 Total Sales of Sugar and Sweeteners: % Total Volume Growth 2020-2025
- Table 121 Retail Sales of Sugar and Sweeteners: Volume 2020-2025
- Table 122 Retail Sales of Sugar and Sweeteners: % Volume Growth 2020-2025
- Table 123 Retail Sales of Sugar and Sweeteners: Value 2020-2025
- Table 124 Retail Sales of Sugar and Sweeteners: % Value Growth 2020-2025
- Table 125 Retail Sales of Sugar and Sweeteners by Packaged vs Unpackaged: % Volume 2020-2025
- Table 126 Forecast Total Sales of Sugar and Sweeteners: Total Volume 2025-2030
- Table 127 Forecast Total Sales of Sugar and Sweeteners: % Total Volume Growth 2025-2030
- Table 128 Forecast Retail Sales of Sugar and Sweeteners: Volume 2025-2030
- Table 129 Forecast Retail Sales of Sugar and Sweeteners: % Volume Growth 2025-2030
- Table 130 Forecast Retail Sales of Sugar and Sweeteners: Value 2025-2030
- Table 131 Forecast Retail Sales of Sugar and Sweeteners: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
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