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Fresh Food in China

Published Dec 05, 2025
Length 71 Pages
SKU # EP20639465

Description

Fresh food in China registered steady volume growth in 2025 amid rising health awareness and the growing fears surrounding ultra-processed foods. Economic uncertainty shaped purchasing decisions, with price sensitive shoppers trading down to more affordable lines, including local and seasonal options. Meanwhile, the overarching theme of convenience is evident through new formats addressing the complex needs of modern urban lifestyles.

Euromonitor International's Fresh Food in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2020-2024, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2029 illustrate how the market is set to change.


Product coverage: Eggs, Fish and Seafood, Fruits, Meat, Nuts, Pulses, Starchy Roots, Sugar and Sweeteners, Vegetables.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Fresh Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

71 Pages
Fresh Food in China
Euromonitor International
December 2025
List Of Contents And Tables
FRESH FOOD IN CHINA
EXECUTIVE SUMMARY
Health concerns fuel demand for fresh food
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Bright performance for fresh foods
Economic uncertainty leads to downtrading across categories
WHAT’S NEXT?
Positive evolution shaped by urbanisation and plant-based diets
Distribution is set to evolve with the adoption of digital technologies
Sustainable features to underpin evolution of branding strategies
CHANNELS
Small local grocers face growing competition from modern channel
Impressive performance for retail e-commerce
Contrasting performance between retail and foodservice channels
MARKET DATA
Table 1 Total Sales of Fresh Food by Category: Total Volume 2020-2025
Table 2 Total Sales of Fresh Food by Category: % Total Volume Growth 2020-2025
Table 3 Retail Sales of Fresh Food by Category: Volume 2020-2025
Table 4 Retail Sales of Fresh Food by Category: % Volume Growth 2020-2025
Table 5 Retail Sales of Fresh Food by Category: Value 2020-2025
Table 6 Retail Sales of Fresh Food by Category: % Value Growth 2020-2025
Table 7 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2020-2025
Table 8 Retail Distribution of Fresh Food by Format: % Volume 2020-2025
Table 9 Forecast Total Sales of Fresh Food by Category: Total Volume 2025-2030
Table 10 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2025-2030
Table 11 Forecast Retail Sales of Fresh Food by Category: Volume 2025-2030
Table 12 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2025-2030
Table 13 Forecast Retail Sales of Fresh Food by Category: Value 2025-2030
Table 14 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
MEAT IN CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Meat volume sales under pressure in the retail channel
INDUSTRY PERFORMANCE
Meat consumption trends are evolving in China
Convenience and sustainability shape demand patterns
Foodservice meat sales rise amid stronger preference for dining out and less home cooking
WHAT’S NEXT?
Changing dietary preferences to weigh on meat consumption
Premiumisation and branding are key strategies to counter decline in retail channel
Summary 2 Major Processors of Meat 2025
CATEGORY DATA
Table 15 Total Sales of Meat by Category: Total Volume 2020-2025
Table 16 Total Sales of Meat by Category: % Total Volume Growth 2020-2025
Table 17 Retail Sales of Meat by Category: Volume 2020-2025
Table 18 Retail Sales of Meat by Category: % Volume Growth 2020-2025
Table 19 Retail Sales of Meat by Category: Value 2020-2025
Table 20 Retail Sales of Meat by Category: % Value Growth 2020-2025
Table 21 Retail Sales of Meat by Packaged vs Unpackaged: % Volume 2020-2025
Table 22 Forecast Sales of Meat by Category: Total Volume 2025-2030
Table 23 Forecast Sales of Meat by Category: % Total Volume Growth 2025-2030
Table 24 Forecast Retail Sales of Meat by Category: Volume 2025-2030
Table 25 Forecast Retail Sales of Meat by Category: % Volume Growth 2025-2030
Table 26 Forecast Retail Sales of Meat by Category: Value 2025-2030
Table 27 Forecast Retail Sales of Meat by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
FISH AND SEAFOOD IN CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Fish and seafood enjoys solid growth
INDUSTRY PERFORMANCE
Shifting health priorities drive sales of fish and seafood
Cost and climate change weigh on purchasing decisions
WHAT’S NEXT?
Fish and seafood to benefit from daily health priorities and new consumption occasions
Premiumisation trend is set to shape seafood
Summary 3 Major Processors of Fish and Seafood 2025
CATEGORY DATA
Table 28 Total Sales of Fish and Seafood by Category: Total Volume 2020-2025
Table 29 Total Sales of Fish and Seafood by Category: % Total Volume Growth 2020-2025
Table 30 Retail Sales of Fish and Seafood by Category: Volume 2020-2025
Table 31 Retail Sales of Fish and Seafood by Category: % Volume Growth 2020-2025
Table 32 Retail Sales of Fish and Seafood by Category: Value 2020-2025
Table 33 Retail Sales of Fish and Seafood by Category: % Value Growth 2020-2025
Table 34 Retail Sales of Fish and Seafood by Packaged vs Unpackaged: % Volume 2020-2025
Table 35 Forecast Total Sales of Fish and Seafood by Category: Total Volume 2025-2030
Table 36 Forecast Total Sales of Fish and Seafood by Category: % Total Volume Growth 2025-2030
Table 37 Forecast Retail Sales of Fish and Seafood by Category: Volume 2025-2030
Table 38 Forecast Retail Sales of Fish and Seafood by Category: % Volume Growth 2025-2030
Table 39 Forecast Retail Sales of Fish and Seafood by Category: Value 2025-2030
Table 40 Forecast Retail Sales of Fish and Seafood by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
PULSES IN CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Pulses witness strong growth in sales
INDUSTRY PERFORMANCE
Pulses gain appeal as a cheap and nutritional plant-based food
Pulses resonate with the needs of budget-conscious households
WHAT’S NEXT?
Public health strategies and ageing population to support higher intake of pulses
Convenience products are key to winning over consumers
Summary 4 Major Processors of Pulses 2025
CATEGORY DATA
Table 41 Total Sales of Pulses by Category: Total Volume 2020-2025
Table 42 Total Sales of Pulses by Category: % Total Volume Growth 2020-2025
Table 43 Retail Sales of Pulses by Category: Volume 2020-2025
Table 44 Retail Sales of Pulses by Category: % Volume Growth 2020-2025
Table 45 Retail Sales of Pulses by Category: Value 2020-2025
Table 46 Retail Sales of Pulses by Category: % Value Growth 2020-2025
Table 47 Retail Sales of Pulses by Packaged vs Unpackaged: % Volume 2020-2025
Table 48 Forecast Total Sales of Pulses by Category: Total Volume 2025-2030
Table 49 Forecast Total Sales of Pulses by Category: % Total Volume Growth 2025-2030
Table 50 Forecast Retail Sales of Pulses by Category: Volume 2025-2030
Table 51 Forecast Retail Sales of Pulses by Category: % Volume Growth 2025-2030
Table 52 Forecast Retail Sales of Pulses by Category: Value 2025-2030
Table 53 Forecast Retail Sales of Pulses by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
VEGETABLES IN CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Fresh vegetables benefit from health halo
INDUSTRY PERFORMANCE
Supply disruptions drive up retail prices in 2025
Concerns over ultra-processed foods nurtures demand
WHAT’S NEXT?
Bright outlook for vegetables
Convenience products will be key to meeting the demands of fast-paced consumer lifestyles
Summary 5 Major Processors of Vegetables 2025
CATEGORY DATA
Table 54 Total Sales of Vegetables by Category: Total Volume 2020-2025
Table 55 Total Sales of Vegetables by Category: % Total Volume Growth 2020-2025
Table 56 Retail Sales of Vegetables by Category: Volume 2020-2025
Table 57 Retail Sales of Vegetables by Category: % Volume Growth 2020-2025
Table 58 Retail Sales of Vegetables by Category: Value 2020-2025
Table 59 Retail Sales of Vegetables by Category: % Value Growth 2020-2025
Table 60 Retail Sales of Vegetables by Packaged vs Unpackaged: % Volume 2020-2025
Table 61 Forecast Total Sales of Vegetables by Category: Total Volume 2025-2030
Table 62 Forecast Total Sales of Vegetables by Category: % Total Volume Growth 2025-2030
Table 63 Forecast Retail Sales of Vegetables by Category: Volume 2025-2030
Table 64 Forecast Retail Sales of Vegetables by Category: % Volume Growth 2025-2030
Table 65 Forecast Retail Sales of Vegetables by Category: Value 2025-2030
Table 66 Forecast Retail Sales of Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STARCHY ROOTS IN CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Nutritional benefits ensures steady demand for starchy roots
INDUSTRY PERFORMANCE
Root vegetables face competition from staple foods
Relatively stable demand for starchy roots in 2025
WHAT’S NEXT?
Stable outlook for starchy roots
Modern lifestyles require convenience formats
Summary 6 Major Processors of Starchy Roots 2025
CATEGORY DATA
Table 67 Total Sales of Starchy Roots by Category: Total Volume 2020-2025
Table 68 Total Sales of Starchy Roots by Category: % Total Volume Growth 2020-2025
Table 69 Retail Sales of Starchy Roots by Category: Volume 2020-2025
Table 70 Retail Sales of Starchy Roots by Category: % Volume Growth 2020-2025
Table 71 Retail Sales of Starchy Roots by Category: Value 2020-2025
Table 72 Retail Sales of Starchy Roots by Category: % Value Growth 2020-2025
Table 73 Retail Sales of Starchy Roots by Packaged vs Unpackaged: % Volume 2020-2025
Table 74 Forecast Total Sales of Starchy Roots by Category: Total Volume 2025-2030
Table 75 Forecast Total Sales of Starchy Roots by Category: % Total Volume Growth 2025-2030
Table 76 Forecast Retail Sales of Starchy Roots by Category: Volume 2025-2030
Table 77 Forecast Retail Sales of Starchy Roots by Category: % Volume Growth 2025-2030
Table 78 Forecast Retail Sales of Starchy Roots by Category: Value 2025-2030
Table 79 Forecast Retail Sales of Starchy Roots by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
FRUITS IN CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Fruits consumption climbs amid stronger emphasis on healthy eating
INDUSTRY PERFORMANCE
Fruits category reaps the rewards of strong demand and local supply
Economic and climate factors weigh on purchasing decisions
WHAT’S NEXT?
Significant growth potential for the fruits category
Packaged and prepared fruits will raise the bar on convenience
Summary 7 Major Processors of Fruits 2025
CATEGORY DATA
Table 80 Total Sales of Fruits by Category: Total Volume 2020-2025
Table 81 Total Sales of Fruits by Category: % Total Volume Growth 2020-2025
Table 82 Retail Sales of Fruits by Category: Volume 2020-2025
Table 83 Retail Sales of Fruits by Category: % Volume Growth 2020-2025
Table 84 Retail Sales of Fruits by Category: Value 2020-2025
Table 85 Retail Sales of Fruits by Category: % Value Growth 2020-2025
Table 86 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2020-2025
Table 87 Forecast Total Sales of Fruits by Category: Total Volume 2025-2030
Table 88 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2025-2030
Table 89 Forecast Retail Sales of Fruits by Category: Volume 2025-2030
Table 90 Forecast Retail Sales of Fruits by Category: % Volume Growth 2025-2030
Table 91 Forecast Retail Sales of Fruits by Category: Value 2025-2030
Table 92 Forecast Retail Sales of Fruits by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
NUTS IN CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Versatility of nuts drives sales growth
INDUSTRY PERFORMANCE
Nuts become part of China’s healthy snacking culture
Rising demand for plain nuts
WHAT’S NEXT?
Strong outlook for the nuts category
Convenience formats will be leveraged to address modern lifestyle demands
Summary 8 Major Processors of Nuts 2025
CATEGORY DATA
Table 93 Total Sales of Nuts by Category: Total Volume 2020-2025
Table 94 Total Sales of Nuts by Category: % Total Volume Growth 2020-2025
Table 95 Retail Sales of Nuts by Category: Volume 2020-2025
Table 96 Retail Sales of Nuts by Category: % Volume Growth 2020-2025
Table 97 Retail Sales of Nuts by Category: Value 2020-2025
Table 98 Retail Sales of Nuts by Category: % Value Growth 2020-2025
Table 99 Retail Sales of Nuts by Packaged vs Unpackaged: % Volume 2020-2025
Table 100 Forecast Total Sales of Nuts by Category: Total Volume 2025-2030
Table 101 Forecast Total Sales of Nuts by Category: % Total Volume Growth 2025-2030
Table 102 Forecast Retail Sales of Nuts by Category: Volume 2025-2030
Table 103 Forecast Retail Sales of Nuts by Category: % Volume Growth 2025-2030
Table 104 Forecast Retail Sales of Nuts by Category: Value 2025-2030
Table 105 Forecast Retail Sales of Nuts by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
EGGS IN CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Stable performance for eggs
INDUSTRY PERFORMANCE
Eggs support consumers in period of economic uncertainty
Premiumisation trend is embraced targeting affluent consumer base
WHAT’S NEXT?
Staple egg consumption will support category performance
Convenience trend to be addressed by producers
Summary 9 Major Processors of Eggs 2025
CATEGORY DATA
Table 106 Total Sales of Eggs: Total Volume 2020-2025
Table 107 Total Sales of Eggs: % Total Volume Growth 2020-2025
Table 108 Retail Sales of Eggs: Volume 2020-2025
Table 109 Retail Sales of Eggs: % Volume Growth 2020-2025
Table 110 Retail Sales of Eggs: Value 2020-2025
Table 111 Retail Sales of Eggs: % Value Growth 2020-2025
Table 112 Retail Sales of Eggs by Packaged vs Unpackaged: % Volume 2020-2025
Table 113 Forecast Total Sales of Eggs: Total Volume 2025-2030
Table 114 Forecast Total Sales of Eggs: % Total Volume Growth 2025-2030
Table 115 Forecast Retail Sales of Eggs: Volume 2025-2030
Table 116 Forecast Retail Sales of Eggs: % Volume Growth 2025-2030
Table 117 Forecast Retail Sales of Eggs: Value 2025-2030
Table 118 Forecast Retail Sales of Eggs: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SUGAR AND SWEETENERS IN CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Pressure for traditional sugar as health concerns intensify
INDUSTRY PERFORMANCE
Sugar intake is curbed amid health concerns
Challenging landscape for players in the sugar category
WHAT’S NEXT?
Cleaner more natural alternatives offer growth opportunities
Monk fruit sweetener has strong growth potential due to its health benefits.
Summary 10 Major Processors of Sugar and Sweeteners 2025
CATEGORY DATA
Table 119 Total Sales of Sugar and Sweeteners: Total Volume 2020-2025
Table 120 Total Sales of Sugar and Sweeteners: % Total Volume Growth 2020-2025
Table 121 Retail Sales of Sugar and Sweeteners: Volume 2020-2025
Table 122 Retail Sales of Sugar and Sweeteners: % Volume Growth 2020-2025
Table 123 Retail Sales of Sugar and Sweeteners: Value 2020-2025
Table 124 Retail Sales of Sugar and Sweeteners: % Value Growth 2020-2025
Table 125 Retail Sales of Sugar and Sweeteners by Packaged vs Unpackaged: % Volume 2020-2025
Table 126 Forecast Total Sales of Sugar and Sweeteners: Total Volume 2025-2030
Table 127 Forecast Total Sales of Sugar and Sweeteners: % Total Volume Growth 2025-2030
Table 128 Forecast Retail Sales of Sugar and Sweeteners: Volume 2025-2030
Table 129 Forecast Retail Sales of Sugar and Sweeteners: % Volume Growth 2025-2030
Table 130 Forecast Retail Sales of Sugar and Sweeteners: Value 2025-2030
Table 131 Forecast Retail Sales of Sugar and Sweeteners: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

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