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Fortified/Functional Beverages in Vietnam

Publisher Euromonitor International
Published Feb 17, 2022
Length 29 Pages
SKU # EP16996096

Description

Fortified/Functional Beverages in Vietnam

The COVID-19 crisis has seen demand for fortified/functional beverages supported by consumers looking to boost the functioning of their immune systems through the consumption of fortified/functional products, including FF soft drinks, FF energy drinks and FF sports drinks. During the pandemic, many consumers have looked to increase their consumption of vitamin C and minerals believed to enhance the effectiveness of their immune systems. In response to the trend, players introduced beverages with...

Euromonitor International's Fortified/Functional Beverages in Vietnam report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fortified/Functional Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

29 Pages
Fortified/Functional Beverages in Vietnam
Euromonitor International
February 2022
List Of Contents And Tables
FORTIFIED/FUNCTIONAL BEVERAGES IN VIETNAM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Trend towards beverages fortified with vitamin C and minerals during the COVID-19 crisis
COVID-19 crisis boosts demand for FF plant-based and malt-based hot drinks
Red Bull benefits from extensive distribution and strong marketing support
PROSPECTS AND OPPORTUNITIES
Positive outlook for FF beverages
Key players in soft drinks are likely to introduce more new FF beverages categories
International players play important role in product innovation
CATEGORY DATA
Table 1 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
Table 4 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
Table 5 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
Table 6 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
Table 7 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026
HEALTH AND WELLNESS IN VIETNAM
EXECUTIVE SUMMARY
Health and wellness in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for health and wellness?
MARKET DATA
Table 8 Sales of Health and Wellness by Type: Value 2016-2021
Table 9 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 10 Sales of Health and Wellness by Category: Value 2016-2021
Table 11 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 14 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 15 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 16 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 18 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 20 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources

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