
Fortified/Functional Beverages in Italy
Description
Fortified/Functional Beverages in Italy
During the pandemic, the consumer demand for on-the-go products, especially within FF soft drinks and FF sports drinks, came to a halt as consumers were restricted to spending most of their time at home. With gyms, sports centres, and leisure facilities closed for a significant period, consumers had less need to purchase such products and less opportunity (as these venues comprise a notable proportion of FF sports drinks and FF soft drinks sales). As FF soft drinks represent most of the category...
Euromonitor International's Fortified/Functional Beverages in Italy report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: FF Hot Drinks, FF Soft Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Fortified/Functional Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
During the pandemic, the consumer demand for on-the-go products, especially within FF soft drinks and FF sports drinks, came to a halt as consumers were restricted to spending most of their time at home. With gyms, sports centres, and leisure facilities closed for a significant period, consumers had less need to purchase such products and less opportunity (as these venues comprise a notable proportion of FF sports drinks and FF soft drinks sales). As FF soft drinks represent most of the category...
Euromonitor International's Fortified/Functional Beverages in Italy report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: FF Hot Drinks, FF Soft Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Fortified/Functional Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
34 Pages
- Fortified/Functional Beverages in Italy
- Euromonitor International
- February 2022
- List Of Contents And Tables
- FORTIFIED/FUNCTIONAL BEVERAGES IN ITALY
- KEY DATA FINDINGS
- 2021 DEVELOPMENTS
- Lifting of restrictions and Coca-Cola advertising support FF sport drinks sales
- Manufacturers continue to innovate in FF bottled water to meet health trends
- Very positive sales for FF tea as players continue to invest in this growing category
- PROSPECTS AND OPPORTUNITIES
- Focus on wellbeing and meeting specific consumer needs set to drive positive sales
- Consumers set to opt for premium, healthy categories within FF fruit/vegetable juice
- Continued growth expected for FF fruit/herbal tea thanks to newfound popularity and lingering health trends
- CATEGORY DATA
- Table 1 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
- Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
- Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021
- Table 4 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2016-2021
- Table 5 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021
- Table 6 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021
- Table 7 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
- Table 8 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
- Table 9 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
- Table 10 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
- Table 11 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026
- HEALTH AND WELLNESS IN ITALY
- EXECUTIVE SUMMARY
- Health and wellness in 2021: The big picture
- 2021 key trends
- Competitive landscape
- Retailing developments
- What next for health and wellness?
- MARKET DATA
- Table 12 Sales of Health and Wellness by Type: Value 2016-2021
- Table 13 Sales of Health and Wellness by Type: % Value Growth 2016-2021
- Table 14 Sales of Health and Wellness by Category: Value 2016-2021
- Table 15 Sales of Health and Wellness by Category: % Value Growth 2016-2021
- Table 16 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
- Table 17 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
- Table 18 NBO Company Shares of Health and Wellness: % Value 2017-2021
- Table 19 LBN Brand Shares of Health and Wellness: % Value 2018-2021
- Table 20 Distribution of Health and Wellness by Format: % Value 2016-2021
- Table 21 Distribution of Health and Wellness by Format and Category: % Value 2021
- Table 22 Forecast Sales of Health and Wellness by Type: Value 2021-2026
- Table 23 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
- Table 24 Forecast Sales of Health and Wellness by Category: Value 2021-2026
- Table 25 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
- Table 26 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
- Table 27 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Pricing
Currency Rates
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