
Fortified/Functional Beverages in the US
Description
Fortified/Functional Beverages in the US
There were many health attributes that became less important to US consumers during the pandemic. FF claims in beverages tended not to be one of them, as products with added vitamin C, or anything else with an immune claim, benefited from the widespread consumer preoccupation with getting the immune system in top shape to fight off the COVID-19 pandemic. This was even enough to temporarily override other health concerns, such as high levels of sugar. FF fruit/vegetable juice in particular benefi...
Euromonitor International's Fortified/Functional Beverages in USA report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: FF Hot Drinks, FF Soft Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Fortified/Functional Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
There were many health attributes that became less important to US consumers during the pandemic. FF claims in beverages tended not to be one of them, as products with added vitamin C, or anything else with an immune claim, benefited from the widespread consumer preoccupation with getting the immune system in top shape to fight off the COVID-19 pandemic. This was even enough to temporarily override other health concerns, such as high levels of sugar. FF fruit/vegetable juice in particular benefi...
Euromonitor International's Fortified/Functional Beverages in USA report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: FF Hot Drinks, FF Soft Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Fortified/Functional Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
32 Pages
- Fortified/Functional Beverages in the US
- Euromonitor International
- January 2022
- List Of Contents And Tables
- FORTIFIED/FUNCTIONAL BEVERAGES IN THE US
- KEY DATA FINDINGS
- 2021 DEVELOPMENTS
- Demand for immune support slows in 2021 after historically high growth rates
- FF tea declines marginally in 2021 as demand normalises after a standout performance
- FF energy drinks grows as demand for caffeine rises
- PROSPECTS AND OPPORTUNITIES
- Immune support faces an uncertain future as COVID-19 becomes endemic
- The protein boom will start to lose steam
- Fibre and gut health will pick up where protein leaves off
- CATEGORY DATA
- Table 1 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
- Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
- Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021
- Table 4 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2016-2021
- Table 5 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2016-2021
- Table 6 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021
- Table 7 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021
- Table 8 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2016-2021
- Table 9 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
- Table 10 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
- Table 11 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
- Table 12 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
- Table 13 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026
- HEALTH AND WELLNESS IN THE US
- EXECUTIVE SUMMARY
- Health and wellness in 2021: The big picture
- 2021 key trends
- Competitive landscape
- Retailing developments
- What next for health and wellness?
- MARKET DATA
- Table 14 Sales of Health and Wellness by Type: Value 2016-2021
- Table 15 Sales of Health and Wellness by Type: % Value Growth 2016-2021
- Table 16 Sales of Health and Wellness by Category: Value 2016-2021
- Table 17 Sales of Health and Wellness by Category: % Value Growth 2016-2021
- Table 18 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
- Table 19 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
- Table 20 NBO Company Shares of Health and Wellness: % Value 2017-2021
- Table 21 LBN Brand Shares of Health and Wellness: % Value 2018-2021
- Table 22 Distribution of Health and Wellness by Format: % Value 2016-2021
- Table 23 Distribution of Health and Wellness by Format and Category: % Value 2021
- Table 24 Forecast Sales of Health and Wellness by Type: Value 2021-2026
- Table 25 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
- Table 26 Forecast Sales of Health and Wellness by Category: Value 2021-2026
- Table 27 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
- Table 28 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
- Table 29 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Pricing
Currency Rates
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