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Fish and Seafood in Thailand

Publisher Euromonitor International
Published Jan 20, 2026
Length 19 Pages
SKU # EP20807665

Description

Fish and seafood is building on its established role in traditional Thai cuisine, which provides resilience in the face of economic challenges and a strong platform for development, especially as tourism continues to expand. Furthermore, perceived as offering a number of nutritional benefits, fish and seafood aligns well with the increasingly prominent health and wellness trend.

Euromonitor International's Fish and Seafood in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2021-2025, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2030 illustrate how the market is set to change.


Product coverage: Crustaceans, Fish, Molluscs and Cephalopods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fish and Seafood market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

19 Pages
Fish and Seafood in Thailand
Euromonitor International
January 2026
List Of Contents And Tables
FISH AND SEAFOOD IN THAILAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Health and wellness trend builds on strong tradition of consumption
INDUSRTY PERFORMANCE
Recovery of economy and tourism helps to sustain growth of fish and seafood
Clean label and quality assurance are key for consumers
WHAT’S NEXT?
Digital platforms to continue to grow into the future
Sustainability is a key focus area for producers
Summary 1 Major Processors of Fish and Seafood 2025
CATEGORY DATA
Table 1 Total Sales of Fish and Seafood by Category: Total Volume 2020-2025
Table 2 Total Sales of Fish and Seafood by Category: % Total Volume Growth 2020-2025
Table 3 Retail Sales of Fish and Seafood by Category: Volume 2020-2025
Table 4 Retail Sales of Fish and Seafood by Category: % Volume Growth 2020-2025
Table 5 Retail Sales of Fish and Seafood by Category: Value 2020-2025
Table 6 Retail Sales of Fish and Seafood by Category: % Value Growth 2020-2025
Table 7 Retail Sales of Fish and Seafood by Packaged vs Unpackaged: % Volume 2020-2025
Table 8 Forecast Total Sales of Fish and Seafood by Category: Total Volume 2025-2030
Table 9 Forecast Total Sales of Fish and Seafood by Category: % Total Volume Growth 2025-2030
Table 10 Forecast Retail Sales of Fish and Seafood by Category: Volume 2025-2030
Table 11 Forecast Retail Sales of Fish and Seafood by Category: % Volume Growth 2025-2030
Table 12 Forecast Retail Sales of Fish and Seafood by Category: Value 2025-2030
Table 13 Forecast Retail Sales of Fish and Seafood by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
FRESH FOOD IN THAILAND
EXECUTIVE SUMMARY
Conflicting forces shaping development of fresh food in Thailand
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Increasing competition
Health awareness supports demand, but the desire for convenience presents a challenge
WHAT’S NEXT?
Increasing adoption of traceability technology to reassure consumers
Rising interest in plant-based and organic food
CHANNELS
Wet markets remain important
Expansion of online sales
MARKET DATA
Table 14 Total Sales of Fresh Food by Category: Total Volume 2020-2025
Table 15 Total Sales of Fresh Food by Category: % Total Volume Growth 2020-2025
Table 16 Retail Sales of Fresh Food by Category: Volume 2020-2025
Table 17 Retail Sales of Fresh Food by Category: % Volume Growth 2020-2025
Table 18 Retail Sales of Fresh Food by Category: Value 2020-2025
Table 19 Retail Sales of Fresh Food by Category: % Value Growth 2020-2025
Table 20 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2020-2025
Table 21 Retail Distribution of Fresh Food by Format: % Volume 2020-2025
Table 22 Forecast Total Sales of Fresh Food by Category: Total Volume 2025-2030
Table 23 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2025-2030
Table 24 Forecast Retail Sales of Fresh Food by Category: Volume 2025-2030
Table 25 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2025-2030
Table 26 Forecast Retail Sales of Fresh Food by Category: Value 2025-2030
Table 27 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 2 Research Sources

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