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Fish and Seafood in Japan

Publisher Euromonitor International
Published Dec 05, 2025
Length 20 Pages
SKU # EP20638825

Description

Total volume sales of fish and seafood declined in 2025 as rising prices and a growing demand for convenient meal solutions put pressure on retail volume sales. Consumers are increasingly looking for packaged food that can be quickly prepared with minimum mess or bad smells, with frozen fish and seafood winning favour. Foodservice sales continued to see a slow recovery buoyed by an uptick in tourism. Despite challenges, increased concerns around health and sustainability still offer some room fo...

Euromonitor International's Fish and Seafood in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2020-2024, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2029 illustrate how the market is set to change.


Product coverage: Crustaceans, Fish, Molluscs and Cephalopods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Fish and Seafood market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

20 Pages
Fish and Seafood in Japan
Euromonitor International
December 2025
List Of Contents And Tables
FISH AND SEAFOOD IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising prices and desire for convenience negatively impacts retail demand
INDUSTRY PERFORMANCE
Changing lifestyle habits and rising prices put pressure on retail sales in 2025
Frozen products seeing growing demand at the expense of fresh options
WHAT’S NEXT?
Flat growth projected for fish and seafood
Rising health and sustainability concerns should offer some sales opportunities
Summary 1 Major Processors of Fish and Seafood 2025
CATEGORY DATA
Table 1 Total Sales of Fish and Seafood by Category: Total Volume 2020-2025
Table 2 Total Sales of Fish and Seafood by Category: % Total Volume Growth 2020-2025
Table 3 Retail Sales of Fish and Seafood by Category: Volume 2020-2025
Table 4 Retail Sales of Fish and Seafood by Category: % Volume Growth 2020-2025
Table 5 Retail Sales of Fish and Seafood by Category: Value 2020-2025
Table 6 Retail Sales of Fish and Seafood by Category: % Value Growth 2020-2025
Table 7 Retail Sales of Fish and Seafood by Packaged vs Unpackaged: % Volume 2020-2025
Table 8 Forecast Total Sales of Fish and Seafood by Category: Total Volume 2025-2030
Table 9 Forecast Total Sales of Fish and Seafood by Category: % Total Volume Growth 2025-2030
Table 10 Forecast Retail Sales of Fish and Seafood by Category: Volume 2025-2030
Table 11 Forecast Retail Sales of Fish and Seafood by Category: % Volume Growth 2025-2030
Table 12 Forecast Retail Sales of Fish and Seafood by Category: Value 2025-2030
Table 13 Forecast Retail Sales of Fish and Seafood by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
FRESH FOOD IN JAPAN
EXECUTIVE SUMMARY
Rising prices and a shrinking population limit growth opportunities in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Fresh food sees mixed results in 2025 as foodservice outperforms retail growth
Smaller households and the search for convenience informs market demand
Economic pressures forcing players to rethink their strategies
WHAT’S NEXT?
The search for convenient meal solutions and an ageing population set to restrict growth
“Imperfect” produce could deliver growth opportunities
E-commerce still full of potential but store-based retailers will remain dominant
CHANNELS
Supermarkets continue to dominate but other channels make inroads
Retail e-commerce still full of potential despite reduced growth opportunities
MARKET DATA
Table 14 Total Sales of Fresh Food by Category: Total Volume 2020-2025
Table 15 Total Sales of Fresh Food by Category: % Total Volume Growth 2020-2025
Table 16 Retail Sales of Fresh Food by Category: Volume 2020-2025
Table 17 Retail Sales of Fresh Food by Category: % Volume Growth 2020-2025
Table 18 Retail Sales of Fresh Food by Category: Value 2020-2025
Table 19 Retail Sales of Fresh Food by Category: % Value Growth 2020-2025
Table 20 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2020-2025
Table 21 Retail Distribution of Fresh Food by Format: % Volume 2020-2025
Table 22 Forecast Total Sales of Fresh Food by Category: Total Volume 2025-2030
Table 23 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2025-2030
Table 24 Forecast Retail Sales of Fresh Food by Category: Volume 2025-2030
Table 25 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2025-2030
Table 26 Forecast Retail Sales of Fresh Food by Category: Value 2025-2030
Table 27 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 2 Research Sources

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